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Hidden Secrets of Corporate Logos

Logos of famous companies looks quite simple, but you have to watch them carefully, because it says many thing. You have to find the Hidden secret of their logos. Here I’m going to tell some logos and their secrets… Quite Interesting…

1. FedEx Logo:

Look carefully between E and X, you will get an Arrow pointing towards the future, conveying speed and reliability.

2. Amazon Logo:

Arrow under amazon looks simple, but carefully notice it, it is pointing from ‘a’ to ‘z’, that means amazon have everything  from a to z. It is also forming the Smile of the customer.

3. ED Logo:

The designer of ED – “Elettro Domestici”, “Home Appliances” in English, changed the concept of traditional logo designing through this logo. The designer has amazingly used the negative space to demonstrate the letter “E” and “D”, but generally it looks like a Plug.

4. Marriage Logo:

If you look closely to both R, (one with reverse R), you will get that two opposite genders are meeting and holding hands with each other.

5. Toblerone Logo:

Famous Chocolate, looks a simple mountain, but it might be as Toblerone originated in Bern, Switzerland – A city whose name is rumored to mean, “City of bears”. But when you look at it again you will find  a bear in the logo. Incredibly surprising that we had it several times but never noticed it.

6. Eight Logo:

This logo is too good to be ignored….it is very cleverly designed with a typeface where every letter is a variation of number 8. A smart font choice indeed.

7. Hope for African Children Initiative:

At first glace it looks simple African Map, but take a closer look you will get two persons facing each other, one on the right top and other on the left bottom.

8. Northwest Airline:

The old Northwest Airlines logo has a very clever icon. Not only does the icon on the left of the text spell out N and W, but the arrow and circle symbolizes a compass pointing in the northwestern direction.

9. Yoga Australia Logo:

This logo looks quite simple, a girl doing yoga. But look it again very carefully between the area of her right arm and holding the leg. This area is forming Australian Map. Quite interesting?

10. Sony Vaio Logo:

Sony Vaio well known brand, but here do you know what Vaio is making? V and A are forming Analog Signal and I and O are forming Binary Digits 1 and 0.

11. Formula One Logo:

At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.

12. Sun Microsystem Logo:

The SUN Microsystems logo was designed by Stanford University’s professor Vaughan Pratt, who skillfully arranged the letters “U and N” adjacent to each other forming the alphabet“S”, when seen in perpendicular direction.

13. NBC Logo:

The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacock’s head is  flipped to the right to suggest it was looking forward, not back.

14. Hartford Whalers Logo:

The logo shows 3 concepts at the same time. A whale’s tail, letter “W” in green and the white space forming an “H” for Hartford.

15. Modern Nerd Logo:

Looks very simple logo, but carefully read Modern, it is also having Nerd in it, so Modern Nerd, both letter in 1 word.

16. Big Ten logo:

United States’ oldest Division I college athletic conference expended to 11 teams and their logo was modified to reflect the change. So look closely towards left and right of T, you will get 11 in white space.

17. Amnesty International 30th Anniversary Logo:

This logo was designed by Pekka Piippo from Finland, for the Amnesty International 30th Anniversary of Finnish Division. Clever multiplication of 5 fingers on 6 hands mark the occasion of 30th Anniversary occasion.

18. Fuga Logo:

It is a logo for Architecture Center Of Budapest. It might seem something like a maze but if you follow the white space, the four lettered company name will become evident.

19. Families Logo:

Looks simple but amazing, ili are looking like a family.

20. Five Ten Logo:

Five-Ten is a big sport shoe firm based on America. When seen in upside position the logo shows a very clever blend of the numeric of 5 and10.

21. Eighty Twenty Logo:

This logo was complicated to figure out; the blue squares represent 1’s and the gray squares represent 0’s. This makes a 1010000 sequence on the top line, represent eighty in binary, and the bottom line reads 0010100, which represents 20 in binary.

22. Fort Worth Zoo:

The red ‘fw’ for Fort Worth also creates an elephant.

23. Baskin Robbins Logo:

The Baskin Robbins logo may look like it includes a simple BR before the name but if you take another look you will that it includes a pink number 31. This is a reference to the original 31 flavors.

About Mehreen Ali

A Graphic/Web designer, serving in this field since 2009. She is a professional currently working in a local Software House.

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  1. Ubuntu logo has three persons who are holding hands

  2. the Fuga logo also has the Devil’s number

  3. Name (required)

    Very nice job. 🙂 😛 😀 Very informative some I didn’t even notice before. 😉 Very useful. On a scale to 0-10 id give it a 10 Star rating.

  4. This is very useful blog.kreativekrayons offers a quality web service that includes Custom Logo Design, Product Packaging Design, Website Development Services for Start-Ups and Small Businesses

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