Business branding through Social Media

The world has become a global village. The whole world is connected through ways which are mind boggling and awe inspiring at the same time. Newer and newer connections are made so conveniently which would have seemed absurd until the near past.  To make oneself known in the world of social media, profile integration is used. And with such advancement in the processes, one needs to make an impression with their digital personality and that’s where integrating of a profile comes in question.

While it is a general concept that branding is only required for the good image of a corporation, it is as much important for any individual. And with the advent of so many social networking sites and other tools, branding has become easier. And while making a profile might seem quite easy apparently, it still requires a skill to develop it in a way that is the most effective. And for just the thing, we are here today to guide you through.

Advantages of Social Media :

Before we plunge in to the techniques of branding effectively, we need to understand why it is very important in social media and for that we need to know what social media really is and what are its advantages. It is a blessing that the social networking sites have flourished over the years or there would have been but less chances of branding over the social media. These social networking sites have a big market share and innumerable connections which allows a person to showcase himself or his corporation. And with the advent of social networking on the mobile phones, the world of social media is active than ever.

And mentioned below are some of the techniques one can use for branding by developing a good profile over these websites.

Facebook – The Social Network :

The networking site which started from Harvard as a college social networking website has presently more than 500 million users spread all over the world, a number which keeps on growing with each passing day. A wide population of young and adults have Facebook accounts and regularly use and update their activities. If you think that connecting to old and new friends and colleagues might be a good idea than Facebook is your thing but if you are not much a fan of global networking, then you should start looking elsewhere.

People can share their activities, photos and even their contact numbers on Facebook while having all the privacy options they would think of and want. There are certain websites which allow users to use their Facebook ID without going through the hefty process of remembering more passwords. This feature is Facebook Connect which can be wonderful to connect the two profiles without much effort.

Tweet Tweet Twitter :

Twitter goes one step further in bringing the connections closer than Facebook. Celebrities from all walks of life prefer twitter over Facebook as it allows a connection more than only one-to-one networking. Branding on Twitter flourishes with users following other Tweets. The more you follow, the more followers you will have. Twitter makes the world one big community where everything is shared with everyone without much concerns for privacy because, let’s admit, you cannot do ‘social networking’ without being open. There are so many young celebrities who have found their breakthrough by Twitter and it is as easy as simply making an account!

Keeping Up With the Social News :

Digg and Reddit are two popular websites which provide social news from world over. To make the branding effective, one has to keep up with the latest news and social updates. You can find the likeminded people here which will evidently grow your identity there. Simply make an account on either or both of these websites and you will be in for the ride of the world of social news with a large community of young adults.

StumbleUpon Your Interests :

One can find everything of their interest on StumbleUpon. Whether it’s some article, blog, video or images, you can find it on this website and all the related links and connections will be provided to you as an option.  Just like following the Tweets, the more you Stumble, the more people you will find coming to your profile. The more subscribers there are, the more is the marketing power and traffic.

Blog About It :

With the advent of the increasing ease in blogging, people now have a wonderful choice to flaunt their profile through blogging. Though only a certain percentage of people can write and actually enjoy writing, translating thoughts into words is a good idea for effective branding. WordPress and Blogger are two of the most popular platforms which provide the interested people with a chance of writing any kind of content and select the themes of your choice without having to buy the domain first.

This is one of the less used techniques for branding as blogging depends on the user’s choice to open up his words to the world to read and it also takes up time. Tumblr is a website that has given a new dynamic to blogging. People who like blogging but don’t have enough time or the stamina to invest time in blogging can now use the posts of their interests from other people and include it in their profile. This feature has given Tumblr’s community its well deserved popularity.

Final Thoughts :

No matter how effective the branding is, you cannot expect to see the results overnight. If you have put hard work in it, then you will definitely see the results but with time. And it will be a good feeling to watch your branding flourish with time. If you set out on the path of branding on social media, remember to keep a regular attendance. Keep in mind what your directed audience needs to read and make your profile interesting accordingly, without being untruthful. Keeping the same kind of information of all the websites you have joined will increase your popularity. Maintain a credibility in the social media, participate actively and you will definitely reap the fruit.

One Response to “Business branding through Social Media”
  1. Joyoge Design Community

    Great to see another new article from you. thanks for the post.

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