Page Rank refers to dividing the content of website and then giving weightage to each part according to their importance, in a sense which will attract people to visit the website. The phrases or keywords or each part of the website are optimized with the help of a search engine optimizer consultant. In other words, Page Rank is a way of attracting page views by giving more value to some contents of the websites than the others. Most of the websites generally prefer to give a higher page ranking to their home pages to give a direct view of what the whole content is about. The whole page ranking is carried about by placing mathematical formulas and values, to determine the right weightage number for each part of the website, according to the requirement of the website’s developer. The main idea about page ranking is very actively practiced around the internet, between different websites of the same kind. Page Rank was mainly developed to give more importance to one website compared to another. This is done by the search engines themselves. Websites are constantly competing against each other to get a higher page ranking than their competitors.
Applied Page Ranking:
For instance, if there are a bunch of websites informing general public about a disease, then the website with the highest page ranking would be automatically given a higher weight age. This would be done, as people are directed to a website which will appear the most often in the search engine results. The keywords from the disease page would be given higher preference, in terms of search engine optimizing, than other pages or content of other websites with a lower page ranking. Another example would be, if there are 10 websites about how to make a specific dish, then the website with the highest Page Rank, would be shown the most in the search engine results.
How does it help a company or a business?
Page ranking can provide a company or a business with a range of benefits. If a business or an organization page ranks their website, it helps them choose the page on their website they want their users to be first directed to, upon searching keywords or phrases. Some of the other advantages are listed below,
- Page Ranking helps a company to monitor their current position on the internet, in regard to their awareness campaigns. This will enable them to make internet marketing strategies accordingly.
- Page Ranking also enables a company to make external relations. By posting links of other websites on your company’s main page, you can expect a friendlier outcome, as the other website would then return the favor by posting your website link too.
- Also, with a higher page ranking, other companies would be enthusiastic to even give a price for their website links posted on your company’s website.
- Higher Page Rank would enable a company or an organization to make a good positive impression, generally over the internet as many other websites would have poster company’s website links on their own websites.
There are many other advantages of page ranking when it comes to adapting it for a website of a business or an organization. The main idea of Page Ranking is to help a website compete against its competitors to make more profit by creating more awareness.