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Social Media for Business – Getting Started

Nowadays, many people are using social media sites such as Facebook, Twitter, YouTube, Google+ and Pinterest for business. However, for new users, figuring out where to start can be a frustrating and confusing experience. Here are some guidelines which will help you get started with social media for business.

1. Start with one site:

Start with one site
Start with one site

When getting started, you might be tempted to join several social networks at once. However, you are likely to find yourself overwhelmed and frustrated. It is advisable to select one network to begin with. Once you have learnt how to use it effectively, you can then turn your attention to others.

2. Set your goals and objectives:

Set your goals and objectives
Set your goals and objectives

Before choosing any social media network, you need to establish your goals and objectives. What exactly are you hoping to achieve with social media? Do you want to position yourself as an authority in your niche? Are you looking for business partnerships? Or do you want to generate leads? Once you have clarified your goals, you should then find a way of monitoring your progress so as to stay on track.

3. Create a time budget:

Create a time budget
Create a time budget

You could invest lots of hours every day trying to figure out how every social media site works. However, you might not have that much passion, energy or time to put into social media. You should therefore consider your regular weekly or daily schedule and set aside some time for social media as appropriate.

4. Complete your profiles:

Complete your profiles
Complete your profiles

When opening any social media account, you will need to fill out a profile. Some of the things required may include a headshot, blogs, website, location and a bio. For every account created, take time to fill out your profile completely. In addition, you need to ensure that there is consistency in your data when joining several social networks. Being consistent will make you easily recognizable, and will enable you to stay in touch with people across different platforms.

5. Look and learn:

Look and learn
Look and learn

When getting started with social media for business, you can learn a lot by observing the users who have a lot of experience in the field. Every social media site works in its own unique way. It is therefore advisable to take time to learn from the experts. This will help you choose the most effective strategy for promoting your business.

6. Use a social media dashboard:

Use a social media dashboard
Use a social media dashboard

Many social media users grapple with the issue of time management. This problem can be solved using tools such as Social Oomph, TweetDeck or HootSuite. These social media dashboards enable you to create groups, schedule updates, as well as set up notifications and alerts.

About Charles Mburugu

Charles Mburugu writes for TechBlogKe, a technology blog which covers topics such as social media, blogging, making money online, web development and SEO.

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