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12 Steps In Increase Website Revenues With Current Traffic

Increasing your web traffic is not that difficult provided you use the right techniques. However, obtaining quality traffic is a whole another matter, which brings us to an important point. How to increase revenues with one’s existing traffic and existing customer base? Here are 12 Steps In Increase Website Revenues With Current Traffic

1. Get Creative With Incentives:

Get Creative With Incentives
Get Creative With Incentives

Turn one customer into multiple customers by offering clever incentives, such as free upgrades till a certain point. Offer special incentives to social media followers, especially referral incentives. Also offer incentives to customers who make frequent purchases.

2. Create New Revenue Streams – Creative Upsells:

Create New Revenue Streams
Create New Revenue Streams

Use analytic tools to understand people’s buying mentality, and strategize some creative upsells. For example, if you offer T-shirts, also offer T-shirt monogramming and screen printing services as an upsell. Get creative, stock up some interesting ideas and you have a winning revenue spinner right there.

3. Nothing Says Sticko Like A Freebie:

Nothing Says Sticko Like A Freebie
Nothing Says Sticko Like A Freebie

No customer is going to say no to a complementary product or service. Use some creative up-selling and cross-selling techniques to find out what your customer will buy next. Then offer one of those products free, upon purchase of a couple of others. Complimentary services and freebies, in return for loyalty or upon purchase of a certain amount helps bring the customer back for a repeat purchase.

4. Keep Yourself On Your Customer’s Radar:

Keep Yourself On Your Customer’s Radar
Keep Yourself On Your Customer’s Radar

Work extra hard to make sure you are constantly on your customer’s radar. This means frequent mailers about offers, new products, discounts, loyalty program invites and so on. Don’t allow your customer to forget you, thinking that if they’re happy with your product they’ll always come back. They might not.

5. Know When To Pitch Your Offers:

Know When To Pitch Your Offers
Know When To Pitch Your Offers

There are ways to reap additional revenues, if you get creative. For example, post-festival, discounted specials tend to be picked up quickly, as many people like to stock up cheap for the next season. Post-seasonal special offers on wardrobe options are also popular, for the same reason.

6. Do Some Creative Cross-Selling:

Do Some Creative Cross-Selling
Do Some Creative Cross-Selling

Not even your best customers will know everything you have on offer. You have to promote related products and services whenever a customer makes a purchase, so that they know what’s available. When your customer makes a purchase, email a list of related products they might be interested in.

7. Make Your Customers Feel Important:

Make Your Customers Feel Important
Make Your Customers Feel Important

Get your customers involved in your product design. Ask for their input and get them to vote on samples. To cement the trust further, add a new product to your listing only after it gets a certain number of customer votes. This gives rise to a higher level of customer engagement, which can only lead to better repeat sales. Pay special attention to your most loyal customers and get their input first.

8. Pep Your Sales Team:

Pep Your Sales Team
Pep Your Sales Team

Get your sales team outperforming each other. Pay them a percentage of your gain if they sell a certain number of products. Compensate your team based on the results they deliver in terms of customer engagement, loyalty buildup, and customer service and so on. An active, enthusiastic and motivated sales team can bring in a lot of additional business from existing customers.

9. Offer Loyalty-based Upgrades And Creative Discounts:

Creative Discounts
Creative Discounts

Offer good discounts, free upgrades, extended warranties and so on to customers who’ve been with you a good amount of time. Make sure you promote your loyalty programs visibly so that newer customers are aware of it.  Send special membership cards to loyal customers. Best of all, identify your top customers every month and interview them on your blog, with pictures and all.

10. Promote Package Offers:

Promote Package Offers
Promote Package Offers

Package offers can earn you more revenue, especially if you price them right. Your customers may want only one or two products in the package, but they’ll end up buying the package anyway. Be sure to add tempting little extras to the package, such as a discount coupon on the next purchase. This will help promote less used products and products that don’t get sold otherwise.

11. Leverage Social Media:

Leverage Social Media
Leverage Social Media

Create a Facebook Pal Club where your Facebook followers can refer their friends for referral bonuses or discount coupons. Or, create a 50% off coupon for every 5th or 10th purchase. Get your social media customers to spend a certain amount, in return for an exclusive deal. Clever coupons such as $25 off for a $100 purchases can help bring customers to you in droves.

12. Increase Customer’s Convenience And Shopping Comfort:

Increase Customer’s Convenience And Shopping Comfort
Increase Customer’s Convenience And Shopping Comfort

Do everything you can to make your customers more comfortable. This means increasing your purchase transaction speed and efficiency, upgrading payment options, making your site more secure, offering free gift wrapping and so on. Identify your customers’ pain points via a detailed survey and take steps to eliminate as many of them as possible, increasing their comfort level on your site.

About Stephen

Stephen is a freelance writer and has written lot of articles on eCommerce conversion optimization, website usability and affiliate marketing.

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2 comments

  1. Have you ever thought about writing an e-book or guest authoring on other websites?
    I have a blog centered on the same topics you
    discuss and would love to have you share some stories/information.
    I know my readers would enjoy your work. If you’re even remotely interested, feel free to send me an email.

  2. These are great ideas! I have been searching for different ways to drive traffic…..trying to think out of the box, so to speak. I”m not very good at SEO so I have been using Tumblr and that has been working well for me as a newbie.

    I have also started to have some success with this site: http://PutYourSiteOnTV4Free.com

    it is a different approach….I have had one of my sites on TV now for about three weeks and it is picking up a lot of traffic.

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