Do you have a Web site that deals in commercial business but not sure about how to make profit from it? Well, today we are going to talk about some Web Designing tips that will help in increasing profit ratio of your commercial Web site.
Know Your Website’s Purpose:
Before you start creating your website the first thing you need to know is the purpose of it. A website can be used to sell products or to give information about specific products or services. Let us take an example of a website of an author selling his books, for him a simple website will work that will have only a few pages like one for the description of his books and one page linking to “Purchase Now”. A simple website will help visitor to look at the products with ease and purchase it if liked.
Lead Your Visitor to Action:
A common practice that everyone follows is to put everything on the site on the front page, but it may sometimes confuse the visitor and he may quit from your site. If you want your visitors to stay on the page and do some buying you need to design the page the way that visitors might not get confused. Do they need to sign up for the newsletter? Browse through the picture gallery and follows. The thing is that the contents on every page must be clear and easy to understand that helps the visitor tour your website.
Target the Market:
The important thing that we need to concentrate is on is the market about the demand of the products. It is not necessary that one who wants the product will buy it. We should always keep in mind that whom you are trying to attract with your website. Some questions to keep in mind and get started are:
- What about the Customers are they Male or Female?
- What is their level of Education?
- The age groups they fall into.
- Their Hobbies and Interests.
- Their Reading Habits.
- How much is their income.
With all this thing in mind you can get a clearer picture about your customers and can begin to create marketing and advertising plans that will make the visitor buy the products.
Save Visitor Information:
This is one of the important scenarios that a commercial website must have. The reason behind this is that if a customer visits your site and leaves his/her email address, name and phone number with you will give you permission to update him about any new offers and discounts that are being given on the website. You may also have a new tip for your products that a customer would like to know.
So, how to make a visitor leave his contact details? You could offer some discount or coupon. The offers you give away must be for the content of your site that will make your customer gladly leave their contact details. By collecting the contact details of the customers you are building up a good relationship with them and a good relationship with the customers is the powerful force that repeats customers.
Keeping in mind the above points while making a commercial website will not only increase the visitor traffic but will also increase the profit ratio to be earned from the website.