Basically, Pinterest is a Virtual Pinboard. It lets you organize and share all the interesting things you find on the web. People have been known to use pinboards to plan their weddings, redo their homes, and organize and share their favorite recipes. the most interesting thing about Pinterest is that is allows you to browse pinboards put up by other people. Browsing pinboards is a fresh and interesting way to discover new things and get inspiration from people who are fascinated by the same things you are.
Apart from being an interesting avenue, Pinterest is the third-most popular social network in the United States. Not only does it retain users at a high rate, people spend a lot of time on the site, and it drives a good percentage of traffic to others websites, and best of all… it’s growing.
How to make Pinterest Work for Your Business Brand:
The basics, get the most pins.
When people find your material interesting they pin it onto their boards.
Here are a few quick tips on how to get people interested, in your content and get a following that pins your content:
Branding through Pinterest:
Pinterest is an effective way to make your business boom. You can use Pinterest not only to share worthy images but also to make your business a successful brand. The color, style and product images would be helpful in spreading your business message to masses. If you already have an account on Pinterest, you can easily convert it to authorized Business Brand Account in few steps. Creating a strong Brand presence without spending much, there is no better tool than Pinterest.
Host a Contest!
Pinterest users, and really users everywhere love contests and giveaways. Try looking up “contest” or “giveaway” or “free” on Pinterest and you’ll see lots of results come your way. Running your own contest is a great way to grab some attention, get a lot of pins, and promote your brand. With any luck you’ll end up with a bit of a fan following towards the end of it. Always be sure to use relevant words in your product descriptions. For example, if you’re hosting a cosmetics giveaway, then write cosmetics contest\giveaway in your description.
Relevant Hash Tags:
Most of the people are unaware of the fact that Pinterest uses HashTags. When you pin an image and somebody shared it, it will be pinned along with that Hashtag. The chances of getting found in search results and more re-tweets and shares are high.
By adding the Pin It Button on your website, people would be able to post your product images easily on their personal pinboards. This will ultimately result in conveying a broader picture of your business.
Infographics Makes People Feel Good:
People love infographics, they feel smart and seem to sum up so much well…info! A well done infographic is quick to hook your average Pinterest reader, and people often enjoy sharing them with their friends. Invest your time into creating good infographics, and let them loose them on Pinterest. A nicely done infographic can’t go wrong.
Maintain a ‘good quality’ Sharing:
Pinterest is all pretty pictures that people want to look at. So you need to know what people want to look at. sixty percent of all Pinterest users are females, which is why the top ‘pins’ on Pinterest are about crafts, personal grooming and most of all recipes.
Always share high quality pictures that are very good to look at. Delicious looking pictures of food accompanied by recipes is a good place to start. Grainy, unclear images don’t get far on Pinterest. It all boils down to your product having images that are high quality, creative, and interesting to begin with and portray your products in a fun, sexy and casual light.