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The Ingenious Use of the Letter ‘i’ in Logo Design

The letter ‘i’ is not usually considered a very exciting letter. Straight up and down with little more than a dot to make it stand out, it doesn’t have the sensual curves of ‘s’ or the impact of ‘x’. It doesn’t even have the unusual look of ‘q’. So to use letter ‘i’ in Logo Design may require some extra attention.

It can seem hard to believe that such a humble letter can inspire any exciting designs, but it can. The letter ‘i’ can even be used to create clever logos with instant impact, and this collection will show how it’s done.

Logo Design Real-World Examples:

Texas Instruments:

Texas Instrument Logo
Texas Instrument Logo

This logo, for the semiconductor manufacturer, has the company’s initials nestled into an illustration of its home state, Texas. It gives the impression of a company that is concentrated on its tasks and rooted in its history.

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Indesit:

Indesit Logo
Indesit Logo

This Italian appliance manufacturer has a logo that uses the I of the company to reference the ‘on’ button on electronic devices.

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Lidl:

Lidl Logo
Lidl Logo

The European discount supermarket brand has tipped the ‘i’ in its logo on its side, making it look a bit like a person and also giving the logo a playful feel.

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TUI:

Tui Logo
Tui Logo

TUI is an international leisure and travel group. Its logo focuses on the feeling holidays give to people, turning the letters ‘t’, ‘u’ and ‘i’ into a broad smile.

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Imation:

Imation Logo
Imation Logo

Imation largely manufactures storage and data security products and services. In this logo, a hand dots the ‘i’ with a magical swish made out of plus signs and dots – incongruently sensible shapes out of which to make twinkly flourishes.

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Wind Estate:

Wind Estate Logo
Wind Estate Logo

Wind Estate is a Polish wind energy company, and this logo turns the ‘i’ into part of the sleek turbines they use.

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MyLikes:

MyLikes Logo
MyLikes Logo

This company is a small social media advertising platform that connects companies with publishers to create sponsored posts. The social, sharing nature of this service is reflected in the logo, with hearts pouring out of the ‘i’.

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Logo Design Other Examples

Families by Herb Lubalin:

Families Logo
Families Logo

This logo cleverly turns the ‘i’s and the ‘l’ into a little family, creating a tiny tableau in the middle of the logo.

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Invisible Agent by Alex Wende:

Invisible Agent Logo
Invisible Agent Logo

Using a wall of ‘i’s, this logo subtly points out the invisible agent by turning the body of the ‘i’ into a tie.

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Pencil v2 by Reghardt:

Pencil Logo
Pencil Logo

Like Families above, this logo uses the ‘I’ and the ‘i’ to make a visual pun. In this case, they become the body of the pencil.

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Killed Productions by Sean Heisler:

Killed Productions by Sean Heisler Logo
Killed Productions by Sean Heisler Logo

Another visual pun with the ‘i’, this logo literally turns the concept on its side, using the ‘i’ to give the impression of a stick man who has been killed.

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Shift_Draft 3 by madebyshift:

Shift Logo by madebyshift
Shift Logo by madebyshift

This logo joins up the ‘h’ and the ‘i’ to suggest a manual gear shift in a vehicle. The blue colour palette suggests speed and modernism.

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Rabbit by maxlapteff:

Rabbit Logo by maxlapteff
Rabbit Logo by maxlapteff

Instead of using the ‘i’ to create a picture, this logo replaces the ‘i’ with the famous rabbit snack, a carrot.

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Iron Horse by Mikeymike:

Iron Horse Logo by Mikeymike
Iron Horse Logo by Mikeymike

A great example of the power of simple typography in a logo, this pushes the ‘i’ and the ‘h’ together to create a very masculine logo that almost looks like a monogram. The font of the ‘i’ also looks like a free weight, which people use when they are “pumping iron”.

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United Thinkers by brandcore:

United Thinkers Logo by brandcore
United Thinkers Logo by brandcore

This logo lines up the ‘i’s to literally represent the union of the name. The simple font and colour palette serve to amplify the message by keeping the focus on the joined-up ‘i’s.

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Those are just a few of the creative ways designers are using ‘i’s in logos. Whether used by international conglomerates or designers building their portfolios, the little letter in the middle of the alphabet truly is inspirational, leading to the ingenious use of the letter ‘i’ in logo design.

About Meera Shah

Meera works for Printerpix, an online Photo Gift shop based in London. You can check out the Printerpix review here. Meera enjoys writing on design related issues such as branding and logo design. In her spare time, she enjoys craftwork, cooking, reading, photography and networking.

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7 comments

  1. Very creative…. thinking of other letters for similar uses… the K._lled is my favorite, too.

  2. Great work, its really creative- i will do like this in my designing work, its really inspired me…

  3. Cool post! “Killed” is my personal favorite.

  4. Cool stuff,
    The killed piece is my favorite.

  5. great post–great idea–I do love it when certain characters are in a logo I am designing–“i” is one of my fav’s

  1. Pingback: 字母“i”在标志设计中的巧妙运用 - 标志情报局

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