Every web designer should be able to learn how to interpret the tricky colour terms used in web designing. This is important in order to make them more knowledgeable when they are engaged in the colour designing schemes involved in web or graphic designs. Understanding the proper colour terms applicable in web designing or graphic designs is an important consideration if you want to build a pleasing and appealing website to your potential online visitors. Newbie learners in web designing are often lost and confused with the tricky terms used in colour schemes when designing a website and it helps to understand more about these basic terms to the more complex ones as a good foundation when you embark on colour designing for a website with the ability to interpret them more appropriately. This will help you understand better the common jargons used in different colour terms.

Hue:

Hue Colors

Hue Colors

This is the most basic term used for colours in the web or graphic design. Hue defines the colour of an object. It is an important colour used in order to convey a message to your web visitors. Each colour depicts a different meaning and combining the colours that you will use for your graphic can be fun and artistic. When you refer to specific colour terms like blue, red, orange and yellow, you are already talking about hues.

Chroma:

Chroma Colors

Chroma Colors

This is a term that refers to the purity of colour. When a colour or hue has a high chroma the colour is pure without any blend of black, gray or white in it. Adding any of these three colours to a single colour will reduce its chroma. When designing your web pages it is recommended not to use colours with the same chroma but use ones with at least a few different range of chroma instead in order to create a more sophisticated and elegant colour combination for your graphic or web design.

Gradient:

Gradient Colors

Gradient Colors

This refers fading from one colour to another color. This will involve greater customization of your colour patterns in order to bring a more metallic look on your design and to improve the colour depth of an object. Gradients may take various shapes such as round where the colour fades from the center going outwards.

Ambient light:

Ambient Light Colors

Ambient Light Colors

This is the light that compensates for the colour surrounding’s level of brightness or lighting. There is a light measurement that a graphic designer can use in order to adjust the background colour. But a common practice is using light grey walls with a constant lighting in the background.

Saturation:

Saturation Colors

Saturation Colors

This refers to how a specific colour will appear under a certain lighting condition. One may refer to a colour saturation as weak, pale or strong. Graphic designers use saturation in order to create a more cohesive looking design that will result in the unity of colours in a graphic design. You can create a watercolor effect when you combine colors colours that are created on the same muted saturation, making the colour effects in a softer design of your objects.

Additive Colors:

Additive Colors

Additive Colors

These are colours that are produced when a light falls on a surface. This refers to the specific colours of blue, red and green. When you add these colours together you can produce a white light sensation on your objects.

Soft Proof:

Soft Proof

Soft Proof

This is used to check the colours used for PDF or printouts on-screen without the need to actually print the colour to view them. Soft proofing allows you to check for the colour workflow on your design by preview without necessarily printing them.