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Targeting a Mobile Audience: Tips on Creating a Website That Works

If you’re sitting on a park bench, sipping coffee at a café, or riding a bus, take some time to look at the people around you. There’s a huge chance that one or two of them has their eyes glued on a hand-held device.

The number of people using mobile devices has increased dramatically over the years. Data from a 2012 survey showed that users spent 63% of their time browsing mobile websites and apps.

Given that fact, it’s important for your business to provide a pleasant experience for your mobile audience. So, what exactly are the steps to guarantee your site is mobile-friendly? Take a look at these design tips on Creating a Website that works:

Think Responsive:

Think Responsive
Think Responsive

Responsive web design (RWD) calls for the creation of a site that displays across several devices. This means that you don’t have to create a separate site just to cater to mobile users. On another note, Google even recommends the use of RWD.

Responsive design is great if you are making a website from scratch. It may be a bit difficult to adapt the technology for existing sites, leading to a complete overhaul.

Consider Vital Information:

Consider Vital Information
Consider Vital Information

Think about what your customers want to see when they visit your site. If they need to contact you, make your phone number, e-mail, or physical address clearly visible. If you have a shop, make your opening and closing times available.

Always keep in mind that visitors come to your site seeking information. The last thing you want is to ruin their mood by letting them hunt for it.

Consider Page Response Time:

Consider Page Response Time
Consider Page Response Time

Mobile devices don’t possess the speed of desktop computers. If your site takes a long time to load, you run the risk of losing visitors. Since you don’t want this to happen, make sure your site is stripped of elements that would make it heavy.

Usually, this means taking out images or videos. Since these content types help add more life to your site, make sure they’re optimised so they don’t affect the speed of your website.

Factor in on the “touch” Capability:

Factor in on the “touch” Capability
Factor in on the “touch” Capability

Not every mobile device use keyboards to enter data. Some rely on fingers to do the task. Since not every human being on the planet has the same sized thumb or forefinger, ensure that the buttons you use are sufficient to fit any size.

Make Simplicity a Priority:

Make Simplicity a Priority
Make Simplicity a Priority

Targeting a Mobile Audience – Tips on Creating a Website That Works

Apart from speed, aesthetics plays a critical role in keeping visitors on your site. This doesn’t mean that you should design an extravagant website just to catch their attention. Opt for a design that is clean yet includes all the elements that visitors want to know about your business.


These tips are by no means conclusive. These provide you with a basic guideline on what to think about when creating a mobile-friendly website. If you’ve got some tips you’d like to share, feel free to do so through the comments.

About Richard Eaves

Richard Eaves is a Digital Marketing Specialist who oversees 300+ campaigns for Smart Traffic, an SEO company with experience, knowledge, and tools required to get business clients to the top of search engine results.

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