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Trends that Matter in Website Design, Development and Marketing

Designing a website is much like the fashion industry; it is driven by a combination of consumer trends merging with design trends to achieve an aesthetic solution to consumer led demand. Developing a website on the other hand is driven by advances in many differing technology niches. The catalyst which binds them all together is the designer in front of the monitor.

Website development – delivering your smallest acorn in a jumbo sized package

The Chicken or the Egg:

The Chicken or the Egg
The Chicken or the Egg

The eternal conundrum – what came first, the chicken or the egg? You could argue this till you’re blue in the face and still not resolve it. The same is true with the evolution of website design and development. Did the technology to deliver a website to a monitor exist before, or were the tools to build websites already there, waiting for the delivery technology?

It is all a matter for conjecture because, as sure as we know chickens lay eggs, we also know that the Internet delivers websites to our monitors and screens, wherever and in whatever form those display screens take. So rather than argue or speculate about it, let’s take a look at the one trend which has emerged as the leading web design and development trend of 2013.

Responsive Website Design and Development:

Responsive Website Design and Development
Responsive Website Design and Development

Less than four years ago websites were, in the main, viewed on computer monitors, laptops and the emerging tablet PC. In 2013, with the recent rapid expansion of 3G and now 4G mobile Internet connections and improved national coverage, the era of the Smartphone is well and truly established.

In addition to Smartphones, it is now a common site to see 55 inch HDTV sets which have Internet capability. Broadband connections and the expansion of fibre optic connections, even to many rural locations has helped fuel the expansion of sales of TVs, Smartphones, tablets and e-readers (to mention a few examples). Consequently, web developers and website designers have had to adapt to a changing environment and deliver to consumer demand.

Responsive website design and the adaption to the technology is the answer to delivering a perfect visitor experience, regardless of the size screen on which they are viewing the website. Websites which are capable of being viewed without losing detail, data and/or definition have been a large growth area for website developers and designers over the past year and a half or so, certainly at the time of writing.

Advantages all Round:

Advantages all Round
Advantages all Round

The advantages are many; visitors to websites will always be able to view a website which isn’t distorted, lacking quality or has any elements missing, squeezed in or stretched out. Developers only have to develop one website rather than several versions depending on which size screen the site will be viewed, saving time over the development lifecycle.

For business owners it means the cost of the initial website development as well as any future changes, modifications, expansion and functionality will be greatly reduced. There are many other trends affecting website design and development; talk you your friendly web designer today, making sure they have a grasp of the latest emerging development trends.

About James

James writes on a variety of specialist and niche subjects such as technology and website. His recent article entry referencing website development was well received and has been referenced many times. He consistently researches news, views and innovation in his specialised field and presents his findings and thoughts with clarity and foresight.

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