With the continual growth of the use of smartphones and tablets, there is a need for apps for different things. This could be for games, productivity, music, drawing, and many many other things. There are thousands of apps in the Apple app store and the Android market. Combine this with the billions of downloads for these apps, and you have proof to show how big apps are for today’s technology. There are many apps that are used such as Facebook and Angry Birds that are widely known and downloaded. While there are many apps that are developed, many are taken down from the app store or Android market for various reasons. There are also apps that are downloaded but are only used a couple of times or even once.
Some apps may show their downloads but others may not if they are not doing well. Even if some apps have a high download rate; that does not mean that it is doing well. It could only be used once then deleted. Certain apps may also be focused towards particular age groups. This should be taken into account when developing and marketing an app. While some apps such as Facebook and Gmail are used by all age groups, others such as the Amazon app may be more geared towards older users.
While there are many different kinds of apps, things like games, weather, and social networking are some of the top things that people use. When developing an app, making something in one of these fields would be the most lucrative. Since many people focus on the design and usability of an app, which lowers the brand loyalty that many consumers tend to have for other products. This also means that consumers would prefer if there was a mobile app for the companies that they prefer to use. There is also the assumption that the app will be easier to use then going through their mobile browser to look at the same information, you can read more about designing at Artful Club.
Consumers want an app that is well designed, easy to use, and give them the information that they are looking for easily. If consumers have issues with the site then they will not look as well upon the company. By utilizing good design practices, consumers will enjoy the app more and be more willing to continually using it. This will help with sales for the company and help the company’s reputation. Design is a huge factor in the success of an app and should not be overlooked.