If you own an online business, the website has a crucial part to play in branding and marketing of your company. A website serves as a platform where the potential customers visit. Thus, the design, content and usability are critical for its success. It will also serve as the factor that will influence their first impression about the company. And how often have we heard that first impression is the last impression? This makes it necessary to design the websites in a manner so that they provide a good user experience and are visually perfect. The wrong kind of Web Design will only lead to generate a wrong kind of response to your online businesses.
There are certain common mistakes that must be avoided to ensure that the website fulfils its targeted goals.
Unimpressive Navigation:Unimpressive Navigation
There are several businesses that fail to put navigation as their priority. Now that’s a serious mistake. If you do not pay proper attention to how people will navigate through your website, the visitors can get frustrated and finally leave the site disappointed. It is important for the visitors to get the particular information they are looking for. In case they do not find the information they will move away to some other website and form an idea that your business is as disorganized as your website. This will prove detrimental for your businesses in the long run.
On the other hand, a good navigation will help to keep the visitors on your website for a longer time. This might help in generating more number of leads. Moreover website navigation affects both usability and accessibility.
Absence of Call to Action:Absence of Call to Action
Calls to action buttons are absolutely important for websites. It would be fundamental error not to include them in the websites built for business purposes. Including just description will not help your businesses to grow. How will you lead the customers to take an action? These buttons are designed to achieve such a purpose. While it is important to drive traffic to the websites but it is equally vital to turn this traffic into success. The calls to action buttons are great methods to attract the attention of the users and thus lead to higher conversion rates.
Check out the Color and Contrast:Check out the Color and Contrast
These two factors do not generally top the priority list when it comes to creating websites. But it is important to create visually impressive websites. There is another factor to consider in this regard. The colors used should be in tandem with the kind of business you are involved in. For instance, a website of a hospital cannot have garish colors. Moreover, if the text in the website lacks adequate contrast when compared to the background, it will be difficult for users to read the content. Colors can also be used effectively to define the flow or the hierarchy of a webpage.
Do not Ignore Content:Do not Ignore Content
This is a factor that you cannot avoid. If you decide to play foul with content, your website will be heavily punished by Google. People visit your websites for content. Thus, how you structure it is of huge concern. The need is to present the useful content smartly. If you organize content in a way that is easy to scan through and relevant then it will spell success for you.
Cluttered Website is a Big No-No:Cluttered Website is a Big No-No
If you cram too much information in a single page then the end result will be a cluttered webpage. This will also affect the traffic because visitors will be completely confused by such a move. If they cannot comprehend the content, it will naturally lead to low traffic rate.
If you take care of these factors, then your web design will be more effective.