SEO is a dynamic art form, ever-present and always changing, and indeed the practice has changed significantly over the last few years, growing from a mere strategy for online marketing to a major branding effort. SEO never dies, but it does continually evolve, meaning that some organization might be tempted to throw it out once the techniques they applied some time back are no longer as rewarding.
Today, many businesses in Fort Lauderdale have made a commitment to invest in a robust and SE-optimized online presence that remains friendly to search engines according to the continual algorithm updates by the latter. If you’re looking for a specific reason why you should join them, this article provides seven solid ones:
1. SEO Works:
Most of the techniques employed for SEO are still effective. Despite data collected regarding failed application of some techniques towards organic optimization, the principles behind them are still sound, and there are many case studies that can prove this fact.
2. SEO will Work:
Given the development of search engine algorithms and other variables within the online marketing scene, SEO will continue to be an effective online marketing technique for the conceivable future. The fact that audio and video searches also rely on keywords, just like text-based content, proves that ultimately, SEO techniques will remain effective in the long term.
3. SEO is Cost-Effective:
When compared to the costs incurred in other online marketing strategies including pay-per-click advertising, search engine and social media marketing and buying leads from email marketing programs, Fort Lauderdale SEO offers a better return on investment. Other online marketing channels are also important for branding and revenue driving, but organic SEO provides the foundation for a robust online presence over the long term.
4. Search Engines take up Greater Market Share:
It is estimated that around 80-90% of customers check online reviews for products and services they are interested in prior to purchase, and this number is on the rise. Before long, almost everyone with Internet access will be going online to find products and services. Can these people find your business, or will they have to settle for your competition?
5. Mobile and Local SEO is Rising:
By the end of 2015, it is likely that the number in traffic delivered from mobile searches will exceed those from the conventional PCs. The explosion of mobile device usage has introduced a whole different world of SEO techniques that businesses must employ if they want to succeed, like local search optimization.
6. You Must Have a Healthy Content Profile:
Each algorithm update represents a change in the way a search engine weighs a website. There are things that were virtually nonexistent just a few years back which are given high importance in the current algorithms, like social media indicators. Failing to invest in a healthy and current content profile can potentially have a negative impact on your business.
7. Your Competition uses SEO:
Search engine optimization is a continuous process, which means that anytime you’re not proactively making an effort to improve your position, you are losing traffic to your competitors. Ensure that your SEO is kept up to date so that you stay ahead of the curve at all times.