The world of flyer design has a rich history of innovation and artistic creativity. After all, the inherent limitations of flyers, such as the size of the paper being used and the prevalence of crowded posting spaces, has made it necessary for flyer designers to create products that truly stand out from the crowd. While it may not be necessary to develop a superbly designed flyer if you’re simply handing them out in an informal group session with close peers, those who are attempting to engage an anonymous public audience within the realm of the community at large must work diligently to design a superb product which maximises the effectiveness of every inch of available space on the flyer itself. Here are a few graphic design essentials for contemporary flyer designers.
Choosing a Colour Palette:
It would be a mistake to believe that flyer design is less sophisticated or intricate than other forms of graphic design. In fact, the overwhelming number of flyers that are often posted in permissible locations has made flyer design one of the most competitive and uncompromising forms of public advertising today. When designing your flyer, make sure that you select a colour palette that is cohesive and engaging. Those flyers who exhibit a balanced and striking series of colours are most likely to be noticed by audiences. While you do this you need to make sure that it is clear and concise for audiences to read. To make the colour palette really effective you need to make sure it is relevant to the subject of your flyer and make sure it is easy for potential consumers to understand the topic on the flyer.
Selecting a Font Size:
The font size you choose for your flyer is very critical, due in large part to the fact that this particular parameter has a significant influence on general user engagement. Fonts that are too large limit the amount of content that can be created, while fonts that are too small make content impossible to read at medium to long-range distances. The best possible strategy for determining the appropriate font size is to “field test” your flyer by standing at varying distances away from it and attempting to read the printed material. If, within a short distance, the poster becomes illegible, this is a clear sign that you need to increase your font size, if you do this test it will help you to determine how effective this will be. It is important that you get it spot on in terms of font size if you want to fully reap the benefits of your flyer design.
Choosing a Paper:
Believe it or not, the paper you use to print your flyer is just as influential to the outcome of your advertising campaign as the content itself. Although thicker paper or more durable card stock may be more expensive during the printing process, these products add yet another degree of legitimacy to your flyer. Also, they will ensure that your flyer is not easily damaged by inclement weather, such as rain. Also, what you may need to consider is that potential consumers may have difficulty reading content on a certain type of paper, with this in mind you may need to consider printing so many flyers with different type of paper/card so you can fully engage with your potential consumers through your flyer. For example people may have difficulty reading content on plain white paper, so you would have to print a certain amount of flyers on yellow paper if you want it to be successful.
If you follow all of these steps it should be a successful flyer campaign for your business.