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Using Typography to Develop your Brand – A Few Tips

To make sure the content on your website is clear and legible it is very important to use Typography in your web design. However, typography is not limited to this. There are many things you can do with typography. It is more about developing your brand. Many big brand names have used these features of typography in the process of developing their brand. You can learn a lot from these if you try to analyze their success. Here are a few tips that might help you use typography in developing your brand:

Choosing the right Typefaces:

The way a brand is perceived depends a lot on the type of font you choose. You will find many font families that are formal and austere. There are also some that convey informality and humor. Not all are the same. If you want to increase your conversions you have to choose the right typeface. One thing you need to note here is that the major brands never ever change their typeface once they choose it right. You need to do just this and in order to do so, you have to make sure the typeface you choose is the right one. Cottage Toys has used simple typeface and it helps improve the readability of the website.

Experiment with a mixture of sans serif and serif fonts before choosing the right now. Going with the default font may not work well when trying to develop your brand. Once you start experimenting with fonts, you will see what a great visual impact they cause. Before you come up with the right typeface, it is important to check out the following things:

  • Kerning, tracking and leading: To check out the spacing of your typeface
  • Readability of the text
  • Hyphenation
  • Alignment and justification

Color Psychology:

After typeface, next comes the color.  The right color can enhance the visibility of your brand in a dramatic way. It is good to check out the websites of a few major brands and see what colors they have used for their typefaces. Try to implement these and see how it goes. It is also very important to check out the contrast.

Number of Fonts:

Too many fonts on your website can be annoying for your visitors. It gives an impression that the website is designed by an amateur designer, who has no knowledge about brand development. It can ruin the legibility of your website. Try to limit the number of fonts on your website to three. In fact, you can even come up with a stunning brand by using only two fonts.

Consistency:

It is not good to keep changing your typefaces every once in a while. You need to maintain consistency. However, if your visitors or customers have told you that they despise the color or the font you have chosen on your website, you should try and do something about it by taking this feedback seriously. Not maintaining consistency in your typefaces may even make you lose out on your visitors or customers, who might have got used to the typeface that you may use in your branding.

Compatibility:

One more thing you need to check for when it comes to using typography is the compatibility across various devices. You need to do some amount of testing and make sure the font you choose is legible across various devices.

It is not difficult to get your typography right if you know the basics of selecting the typeface, the colors and the fonts that match your brand. All it requires is a bit of efforts and once you get it right there is nothing else you need to do.

About Michael Evans

Michael Evans is a passionate writer and he has been writing for Site2You which is the best small business website builder. He has written different article on web design, online marketing and SEO. He is a regular contributor to content writing blog - 3Leaps and a web design company - WDC India.

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One comment

  1. I think there is something to be said about using modern fonts too. There are so many good options for fonts designed specifically for use on websites. People can tell (subtly) when someone is using an older font. It makes the website look old.

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