Future is Beyond Responsive Design


A responsive web design is one that responds to the device that it being accessed through. This helps when the user wants to design multiple sites for different devices, this particular approach designs are suitable since one site but it specifies how it should appear on varied devices.


Web Performance:

Responsive websites are small in size to download when it is viewed on a smaller device in comparison with a desktop viewer.

Guy Podjarny, the chief product architect at Akamai tested about 347 sites on responsive web design using Google Chrome with multiple devices and web based tool called Webpage test.

He realized that the size of the web page and time taken for it to load were approximately the same as the device being tested.

This means that even thought the user uses a responsive website on a smaller screen it will display less visible content or small size images. This does not mean that the site will be able to load faster.

Even though the mobile internet is faster, it might not work the same way. The speed of the website to load is very important because it might affect the bottom line.

Every Second Matters:

Loading time is considered as one for the major factor for page abandonment. Mostly users don’t have the patience to wait if the page takes lots of time to load. This is the reasons why websites like Seoservicesusa.co have worked hard to speed up the loading time of their websites to woo the targeted audience.

Mobile vs. Desktop:

Mobile internet users expect the same compatibility that they get on their desktop. But mostly users find out that the mobile internet page takes more time to load than the desktop.

Problems faced while accessing a website from a mobile:

  • Mobile internet is too slow.
  • Received an error or crashed.
  • The formatting of the website was not proper.
  • The website was not available.


Tim Kadlec, challenges the stance some users that responsive web design is slow in comparison with others. If there is good implementation of RWD then the performance issues can be addressed.

Responsive websites can be made to load faster on a mobile, but there isn’t any denying responsive web design. If implemented properly then the user can expect a better performance which would still not be as fast as a mobile website.


The higher the level of complexity the higher the cost would be for the resource.

Differences between UI and UX:

Apart from the difference in size between mobile and desktop they are limited to utilize mobile features such as location, connectivity, software potential and user needs.

Brian Fling author of the book Mobile Design and Development said:

“Take an airline website, for example. Simply taking the web experience and trying to put it on a small screen doesn’t help the user at all; in fact, it has the opposite effect. If the user is on the way to the airport and needs to check whether a flight is delayed, the last thing your user has time to do is scroll around to find where to check flight times. If you’ve found yourself racing to make a flight and needing to find your flight information, such as times, gate, etc., you need that information quickly.”

Preventing Innovation:

This might be a danger tunnel in terms of a responsive web design. Google is a good example as they recommend responsive design for developing mobile content. Google might have made responsive content from innovating, but they did not.


Responsive design is the current trend, but future trend cannot be predicted as of today. Looking at the rapid growth of the web and technology improvements responsive web design would be a folly.