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Important Tricks for Successful Digital Printing

Despite a huge leap in Digital Printing, there are some publishers who are still not comfortable with the idea of digital printing. Today, you must acknowledge that digitally printed books cannot be differentiated from the ones printed on a conventional offset press. Digital book printing is truly advanced today and is here to stay. So here are a few tricks for publishers and authors for getting the most out of the digital printing.


Important Tricks for Successful Digital Printing

Plug in the Offset Gap:

More often than not publishers are able to forecast the actual volume of books that would be required depending on the market, genre, research and a wide variety of factors. There would be occasions when they would be coming up short. In such cases, POD could be an effective way of fulfilling the unexpected or short-term demand for the books. Offset runs characteristically require around 500 to 1000 copies to be ordered for ensuring that the run is worth-while. Publishers who require only a few copies for fulfilling sparse online orders could opt for digital printing.

Use POD for Printing Front List Titles:

Many publishers use digital printing strictly for less popular books that are there on the back list and they opt for conventional printing methods for high-volume books that are present in the front list. Overall cost and inventory management could be greatly affected by using digital printing for high-volume books too. Some good examples of books in the front list that are appropriate candidates for today’s advanced digital printing are reissuing of books, debut authors or even advanced copies.

Enhance Inventory Management with Digital Printing:

Production on-demand could be a definitely more profitable solution especially for publishers and author. Before the advent of the digital printing technologies, publishers would be predicting the demand for a particular title and thereafter, publish enough books for catering to the demand. However, the books which could not be sold off needed to be stored. If those books were never sold, they would be occupying some space at any warehouse. They would need to be reorganized, moved and managed, hence, additional costs.

Thanks to digital printing, it is easy to churn out super-quick print runs if an adequate number of books are not currently available to meet the demand; there is no tension at all. More books could be printed quickly by commercial printing Mumbai service providers. Even today publishers do try to forecast market demand but they are allowed a bigger margin of error, as far as, manufacturing is concerned.

Cost per Book Is Not the Only Issue:

The actual cost per book would be lower as compared to digital printing if you are using offset printing. Publishers and authors are supposed to take into account the unsold units provided they are using offset printing. It could prove to be more economical for printing less at a relatively higher cost per book.

Conclusion:

Though offset printing is regarded as the best quality, top grade manufacturing process, it could be the most exorbitant and time-consuming. Offset printing involves the use of aluminum printing plates which would be requiring etching for each job. Offset printing presses require to be set up for every run and these presses are typically much more complex as compared to the relatively smaller but efficient digital printing presses.

Conversely speaking, digital printing presses could switch from one job to another quickly and seamlessly. No plates are required in the digital printing process and printing could be done effectively straight from the digital files. Digital printing is the way to go. The quality of digital printing has immensely been enhanced and they are regarded as the best option for shorter runs.

About Rahul Srinivasan

Rahul Srinivasan is the CEO of a digital printing firm based in Mumbai, India. He has a background in engineering and design and is very passionate about new technology and updates in the world of design and printing. He shares these with his followers on his blog alongside useful resources and recommendations like http://www.jakprinters.com/.

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