We live in the modern Information Age, and that means that the Internet has become more than just a source of entertainment or simple international communication – it has become so integral to our everyday lives that we rely on the Internet to give us tips on the best local restaurants, we rely on the Internet to talk to friends and family, to look up emergency medical tips, to reorient ourselves when we’re lost, and even to take care of and be responsible for a portion of our Christmas shopping. The Internet has become so integral that in some homes it plays a hand in controlling appliances, music, and more.
Through the Internet, one significant change has occurred in the way people do business – significant enough that it’s all pervasive and important to any business, in any industry, doing any amount of work through the Internet: word of mouth.
Word of Mouth Today:
A person’s word of mouth is infinitely more powerful through the Internet than it has ever been with any other invention known to man. Through review tools and websites, forums, blogs and social networks, everyone can be a critic – and a lot of people take that job to heart, giving businesses bad reviews if they deserve it, and spending a lot of time and energy ensuring that their friends and family do not visit that business either. And as per Reputation X, 1 or 2-star rated businesses only convert about 10 percent of the time.
A bad review can be infinitely more powerful today than in the past, and that’s why, inherently, online reputation management packages of high quality like those from TechMagnate are so valuable. With a great reputation management firm on your side, you can see to it that negative or misleading reviews are minimalised, and almost entirely removed from the view, so customers won’t get the wrong idea, or will be swayed by a few bad apples.
If you’re worried about the potential and untold damage being dealt to your business right now, here’s a little list of things you most definitely need to know before continuing.
Not all Reputation Management is Centered on Social Media:
While a lot of people use social media to complain, they also use review sites and boards like Yelp, personal blogs, and other websites. You have to find out where your customers are most likely spending their time reviewing your products or services.
People Love Negativity far More than Positivity:
That isn’t to say people will rather do business with the company with bad reviews, but rather, they’re far more likely to leave a bad review than a good one. Indeed, bad reviews on bad services are more common than good reviews on good services as per Marketing Charts.
Don’t wait for a bad review to start managing your reputation. Utilize blogging and other tools to craft a reputation for your company as an expert in the industry, and establish yourself as a reliable source for information, as per TrackUr.
No matter what, however, in the end what you really need is to sift through the many online reputation management companies you can pair up with, and partner up with one you feel most comfortable with. Having a reputation management firm you can trust entirely matters, especially because reputation management can be a rather sensitive field. But once you know who you’re dealing with, it’s a walk in the park.