Regardless of the size of your business, one of the most important things you need to do is to work with SEO experts. This is if you rely on web traffic for sales or marketing. Your business does not even have to be online-based for you to benefit from search engine optimization. The services of an SEO specialist will greatly boost your marketing and advertising efforts. The easier it is for customers to find your business online, the more trust you will be able to build and the more business you will get. However, it is important to remember that not every specialist out there is worth hiring. The good news is that there a number of things you can consider to distinguish the right SEO experts from the crowd.
- Years of experience in SEO
The first thing you have to look for when searching for an SEO expert is his years of experience in the business. Anyone can easily set up an SEO company overnight without having any experience in the business. Having an agency does not mean that they know what they are doing. There are many little things that are important when it comes to search engine optimization. It takes years for an expert to master all these little things.
Websites are not the same. A different tactic will be needed for every site. It is the job of an SEO specialist to understand the unique needs of a website and leverage on his experience to implement a strategy that will bring results. Experience is what enables a specialist to know exactly what needs to be done. Someone new in SEO will rely heavily on trial and error. Thus, the results may not be as good.
- Understand the levels of SEO
SEO involves 3 tiers:
- Technical – This evaluates how easy it is for search engines to crawl as well as index the content on a website.
- On-page optimization– This deals with such elements as HTML tags and keywords in ways that help boost search engine traffic to your website.
- Off-page optimization – This is all about link building.
The last thing you want when working with an SEO specialist is one-dimensional service. The right expert will implement all the three levels of SEO at once. This is how you will be guaranteed of achieving the best results. All SEO specialists should understand the technical limitations in order to prevent such issues as where content cannot be accessed by search engines because it has been buried deep in the website.
- Proven track record
Having experience in the field and having a good understanding of the three levels of SEO is not enough. You want to make sure that the expert you are about to hire is good in what he does. When searching for a Sydney SEO specialist, you need to pay attention to the company’s track record. Start by requesting for references. You should also spend some time reading online reviews of the company. The company you work with should be easy to talk a good game in SEO and should also be able to explain their SEO tactics to you. Testimonials and reviews from independent review sites will give you more information about the company you are about to hire.
- Marketing savvy
After handling the technical issues of a site, search engine optimization becomes traditional marketing. The content on a site has to be created in a manner that outlines the key benefits to the users while at the same time leading them to make a purchase. This has to be done in such a way that it appeals to both search engines and to the target audience. Your SEO expert should be able to do that.
- Great communication skills
The right SEO specialist should be able to communicate with his clients clearly. This means he should be able to discuss technical issues in a way that you understand. In addition to that, the specialist should be willing to listen to your needs and recommendations. The work of an SEO is to help you achieve your goals. He will not be able to do this if he is unwilling to listen to you.
- Passion for execution
Last but not least, you want to hire someone who is passionate about SEO and knows how to get things done in an efficient way. A great SEO should be a problem solver who always finds great ways to solve problems and go around roadblocks.
Hiring an SEO expert is never easy. There are so many experts to choose from. However, once you know what you really need from the service provider, narrowing down your list will be much easier. Your focus should be on hiring the most experienced specialist with a proven track record. In addition to that, you should be able to trust the person you bring on board.