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Are These Technical SEO Audit Items on Your List?

The research world keeps on evolving. It is obvious that your technical SEO audits should evolve too. Unlike a decade or so ago when one strategy could give you great ranking for months, things are different today. Strategies and search engine algorithms keep changing. You have to keep up with these changes if you want to stay ahead of the herd.

 

In recent years, Google has made many announcements on technical SEO. These include JavaScript Crawling Support, migration towards mobile first indexing, and an extended support of the AMP in search results. There has also been an expansion in the search result features from the rich snippets to cads and now to answers. This post takes a closer look at the main technical audits you should do when it comes to modern-day search engine optimization.

 

  • Mobile web crawling

Just recently, Google announced that most of their searches are now mobile driven and that they are moving towards mobile-first indexing. When it comes to technical SEO audits today, it is imperative that you review how the desktop Googlebots access your website content and also how the Google mobile crawlers work. There are a number of methods you can use to validate mobile crawl-ability and content accessibility. These technical SEO tools will come in handy.

 

  • Google page level mobile validator – The Google’s Mobile-Friendly Test and the Fetch as Google are the two best tools you can use to see how mobile crawlers access your website. The Mobile Usability, another Google Search Console, will help you identify mobile usability problems on your pages.
  • SEO crawler –You can simulate Google’s mobile crawler with a number of tools. The best tools you can use include OnPage.org, Sitebulb, Screaming Frog SEO Spider, Deepcrawl and Botify.
  • SEO-targeted log analyzers – It is good to do a log analysis for search engine optimization. There are several tools you can use for this. Botify, Screaming Frog Log Analyzer and OnCrawl are some of the best tools you can use.

 

Understanding how Google crawls your mobile website will help you identify and work on your weak points. This is very important if you wish to outrank your competition.

 

  • JavaScript crawling behavior and content rendering

This is yet another technical SEO audit you need to conduct. Google has for several years been able to execute JavaScript. However, how effective your website is will depend on how well you have implemented JavaScript. There are some best practices you need to follow when using JavaScript. Testing your JavaScript will therefore help you improve your page rank.

 

When it comes to SEO audit, it is paramount that you ensure that your site is accessible and rendering correctly if it is relying on JavaScript to display content. To check how JavaScript is displaying, you can use Fetch as Google, a Google Search Console or the Chrome’s DevTools. Check each page and compare that with the Google’s shows. Another tool you can use is the Sitebulb or Screaming Frog SEO Spider. Doing this will greatly boost your SEO South Pasadena efforts.

 

  • Structured data usage and optimization

Another audit you will need to carry out is that on structured data usage and optimization. Today, attracting more clicks needs more than just organic listing. You will also need to ensure that the pages are visible through the SERP features. To do so, you need to implement structured data properly and then format and target your content to answer specific queries where modifiers can generate change. Some of the best monitors you can use for this are the RankRanger and the Mozcast.

 

Using proper monitoring tools will help you identify the content is likely to give you more visibility. You can then optimize the content with the structured data and the relevant format. Search competition and keywords tools such as the Moz Keyword Explorer, Ahrefs and SEMrush are the best tools you can use. You will also need to monitor the SERP features that actually impact your ranking. You can do this using tools such as SEO monitor.

 

  • HTTPS Configuration

HTTPS is being used as a ranking signal by Google. This started in mid-2014. The objective was to help users have a safer experience when browsing the Internet. Today, HTTPS configuration is a priority for any website that wants better ranking. It is even more important for the commerce websites. In your audit, you need to ensure that the analyzed website has done HTTPS migration.

 

These are the key technical SEO audits you should consider adding to your plan. The more you adhere to the set guidelines, the better your ranking will be. The good news is that you don’t need to do everything on your own. You can always enlist the help of third party companies to help with the technical audits. The rule of thumb is not to ignore this aspect of search engine optimization.

About Aleyda Solis

Aleyda Solis is an International SEO consultant and the founder of Orainti, a digital marketing consultancy. She has immense experience in SEO South Pasadena and blogs a lot on the same. You can follow her on Twitter @aleyda.

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4 comments

  1. Hello Aleyda,

    I really enjoyed your article, it was extremely helpful and I have a question for you.

    What would be good alternative tools for mobile web crawling besides the one you mentioned above?

    Kind regards,
    Filip

  2. for a moderator: please publish only one of my comments, I thought the first one hadn’t been sent for a moderation and now I can’t delete any of them. Thanks!

  3. Great post. Thanks!
    are there any other seo crawlers you know?

  4. Great post. Thanks!
    There’s also a very nice seo crawler netpeak spider I’ve found recently.
    I’d definetely put it to this list

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