Paris is considered one of the most vibrant cities in the world. It is traditionally considered the world capital of fashion but many more industries in the world are being attracted by the cultural diversity of the city’s population. This universal population is ideal for any type of business to grow and if you have been looking for an ideal destination for your business, this should be at the top of your list. However, the popularity of theCity of Lights also poses a challenge,especially for a startup or a small business seeking to build its reach here. The competition here is vicious and for your company to stay afloat, you have to keep adapting to emerging marketing ideas. This is where search engine optimization (SEO) comes in handy.
Importance of Search in Marketing Today
Even with the most impressive business idea accompanied by a beautiful website, you will find doing business here very tough. However, you can now leverage emerging ideasin SEO to stay ahead of the competition. The importance of search in internet business marketing cannot be overemphasized.
A report published by Search Engine People says that the top 2 online activities are search and email. The same publication says 93% of all traffic comes from search engines. More importantly, 70% to 80% of internet users ignore paid advertisement and instead click on organic results. A similar report published by Search Engine Land says search is the #1 driver of traffic, beating social media by over 300%.
With over 81% of shoppers using the internet to research before making a purchase, it goes without saying that SEO should be a priority in your marketing campaign.The fact that 75% of internet users don’t scroll beyond the 1st page of search engine result pages (SERPs) should be motivation enough to invest in the best SEO services in Paris.
While many small business owners attempt DIY SEO, it is advisable to invest in a professional in the industry. The city has some of the most experiencedSEO agencies and you should take time to identify them. When you visitezce site SEO, you are assured of the highest quality services and a dedicated customer support team.
If you are wondering whether hiring an SEO agency is a worthwhile investment, consider the following advantages:
- Comprehensive SEO Audit
Many SEO projects fail because there is no audit of the existing site structure to find out what is wrong. They say in management that you can only manage what you know and this is a good reason to start an SEO campaign by first assessing the state of the website. This evaluation will identify any weaknesses including duplicate content, missing and broken links, spammy links, missing information, slow loading speeds and many other technical issues.
- Improved User Experience
While most business owners focus solely on raking on SERPs, a qualified SEO agency will go beyond this. Google is constantly reviewing its search ranking algorithm and one of its main areas of focus today seems to be user experience (UX). Through its AMP project and other mobile-first indexes, it is obvious that Google is giving more value to the overall experience. An SEO agency offers a comprehensive approach to SEO, including responsive web design, speed and other components that will improve the user experience. This approach reduces bounce rates and increases conversion rates.
- Brand Visibility
If you are struggling to reach your target market in your niche, it is highly likely that your website is not visible on search and other platforms. A full-fledged SEO campaign will focus on making your brand visible by boosting its ranking on SERPs and increasing brand mention on social media.
All strategies are geared towards making your website more visible, which in turn drives more traffic to your website. To grow your brand, you have to ensure you are promoting it on platforms where your target customers are most likely to be found. If, for instance, you are targeting millenials, it is easier to find them on Instagram than on Facebook. Only an established SEO agency knows this.
- Leveraging the Latest Technologies
Are you still using two websites to target desktop users and mobile users? If this is so, you are not leveraging the latest technologies in the industry and this could be costing you a lot of traffic. Responsive web design (RWD), for instance, can help solve this problem as you will only need one website which can be viewed on any mobile device.
Other trending technologies such as voice search and AMP will give you an edge over the competition but to integrate them on your website, you have to work with a highly qualified SEO company.
There is so much that an established SEO agency in Paris can do to boost your business performance. Their services help boost conversion rates, build your brand authority in your niche, increase brand awareness and increase traffic to your website.