Single page websites are very popular these days. In fact, one of the biggest brands, Apple, has invested in a single page website for “Apple Plug” to offer a unique user experience. The question is, is a single page website good for SEO? Let’s take a look at some of the advantages of disadvantages of single page websites and how it impacts SEO.
It offers better mobile experience: You know how important it is it to have a website that displays properly on mobile devices and offers a pleasant user experience. Single page websites load faster on mobile devices and page speed is a crucial ranking factor. Besides, some people find it difficult to navigate multi-page websites in smartphones.
Easy for specific keyword targeting: If you are selling only a particular product and know that customers are going to use either one or maximum 2-3 keywords to search for your product, then one-page website is good for you. Besides, as you provide all the information, including the buying option on one page, the chances of customers getting lost in the conversion funnel is almost nil.
Much better page authority: Earning backlinks is important for SEO but when you have a 20-30 page website the backlinks get distributed among all those pages. On the contrary, a one-page website will direct all the backlinks to a single URL, thus the enhanced page authority.
Wide keyword targeting not possible: Since single page websites are developed on a particular concept and you target only a few number of keywords, the possibility of securing rank for keyword variations is less. On the other hand, multi-page websites contain different keywords on different pages and thus, even if 2-3 pages rank lower on SERP, the rest of the pages can rise above the clutter and fetch a lot of customers. To know more read our blog at Big3media.
Single page websites don’t provide detail information: When you have just one page to tell customers who you are, what you are selling, why they should buy it, and how they can contact you; the contents of the page have to be brief. However, you can create different sections in your website so that customers can skim the information faster.
Single page websites have some pros as well as cons and you have to decide if you are okay with the disadvantages. If you run a small business and sell only one product, then you may not need a multi-page website. If you have a one-page website, you will be able to offer a better user experience, need less maintenance time, and the website development cost is also cheaper than large websites.