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Animation Adds Dynamism to Web Design and Increases Its Attraction

 

The world of web design has never been the same since the time multimedia technology came into existence. We all prefer attractive website designs that are also interactive. The interactive features help users to get closer to websites that they start liking. The more interactive a website more is its attraction to viewers. When you are selecting a WordPress theme for your new site, it is therefore quite natural that you would be looking for interactive features like Flash animation. The power of Flash technology is such that it can transform a website into an excellent multimedia experience on the web. Adding dynamism to sites with Flash animation is a popular method for creating interactive websites that can leave viewers spellbound.

Animations add life to the design

To create an impressive visual experience in website design, you can make use of animation that stimulates viewers, generate instant interest in the website and keep them engaged longer. With technology offering different options, web designers are becoming creative in designing highly impactful websites. They are now using creative animations with flash together with videos and vibrant graphics and author interactive content that is truly unique.

When you look at the WordPress themes, you would realize how much the designs have evolved based on artistic creativity supported by technology. Website design has gone much beyond text and images and is using an incredible mix of audiovisual information to create mesmerizing interactive designs, thanks to the powers of Flash animation that has made it possible.

Not merely cartoons

The first generation of animations that we became familiar with was cartoons made famous by Walt Disney. As animation technology has progressed, it has moved beyond cartoons and linked itself to the larger creative space of web design. Full-screen images that move around and small touches of hovering effects that light up website designs are all testimony to the widespread use of animations that evoke fun and enjoyment. The ease of creating gif images that depict simple movements or several minutes of action has made animations one of the most useful tools for web designers. We will now look at the emerging trends in animation design by understanding the basics first.

The basics of animation

Two-dimensional images can turn lively with animation technology that can make it move by following the laws of physics. The most common example of animation images are cartoons that move and dance around performing all kinds of movements imaginable and even what you cannot imagine like the witch using a broomstick like an airplane or Spiderman lunging from one rooftop to another with the ease of sipping a cup of tea.  Icons become more vivid and lively when you impart some smart movements to it by using animation technology as you see the app icon bouncing like a ball. Web animations can be anything from full-screen video to a background image to a faint line that appears when you hover the mouse over a word.

Animation as a design trend

It started with a trickle, but now animation in web design is turning to be an everyday affair. There is a surprise element hidden in the way designers use an animation that pops up at the most unexpected moment and stimulates viewers. Animations are not videos and when used in small measures with simple movements can create an incredible impact on viewers who stay engaged and enjoy the fun. For pulling viewers into the design, you can use large-scale animation with restraint. However, be careful to use animation moderately because too much of movement can often create chaos in the design.

According to the professionals at Brooklyn SEO companies, the best use of animation is in guiding viewers to tell them what to do. Animations appear to be intuitive and provide direction to viewers that the simplistic nature of design does not always facilitate. Animation bridges the gap between simplicity in design and usability.

Large or small – the choice is yours

Small animations are like stepping stones that initiate the interactive experience on websites. You start discovering it as you proceed to explore the site and start interacting with it. Small animations accentuate the overall design, and you can apply it in the form of tools and usability guides or even as ornamentation. Large animations are akin to videos and become the focal point of the design.

Use it with discretion

Keeping in mind that an animation is a useful tool for increasing usability; apply your discretion in using it. The animation may not be suitable for every design. Use it only when you find it ideal for serving a purpose of the user and ensure that it does not obstruct the content.

Use animation to guide users and direct them to take some action like clicking a button that helps to meet the website objectives.

Author bio: Pauline Joseph is an animation artist turned web designer who has served some of the leading Brooklyn SEO companies. She has been associated with many global brands and handled projects that have taught her many new things in web design. Designer clothes attract her, as she is also fond of designing clothes, which is her hobby.

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