You need to have the patience to succeed in SEO because if you are to follow the best practices of the industry, then there is no shortcut to it. The positive SEO practices take time to spread its wings, as it will gradually improve your search rankings in an organic method. As much important it is to follow the best practices, equally important is to avoid making SEO mistakes that can happen when we try to cut corners. The irony is that despite knowing the errors, we all commit it at some point in time. What the most common SEO mistakes are and how to avoid it would become apparent on reading this article.
Not caring about user experience
Under no circumstances can you dare to make users unhappy because their unhappiness could ruin your SEO prospects. Users would be unhappy with sloppy websites that take a long time to load and would like to quit it at the soonest. What does this mean for SEO? The bounce rate would increase, and Google would know that the website is not up to the mark, thereby paring it down in the search listings. When users desert the site, they remember it for a long time, and even if you make corrections in between, the shadow of unpleasant user experience looms large on the website thereby preventing users to give it a second chance. When sites make users happy, search engines are also pleased, and the internet marketing company in Toronto that is responsible for the SEO campaign is satisfied too.
Not thinking about usability of mobile users
Since 2015, Google has been highlighting the importance of mobile-oriented websites, and today it is just a necessity. As the number of mobile users has surpassed desktop users, if you have not yet made your site mobile-friendly, then it seems you are living under the stone. Most of us misinterpret the term mobile-friendly and stop at responsive design thinking it to be an end in itself, which it is not.
While responsive design is essential for the ease of viewing websites on the small screens of mobile devices, it does not ensure that it will help in better SEO. For performing well in mobile SEO, you have to take up the optimization of content for mobile devices to ensure that it meets the usability criteria of users. If you have a form to fill up that takes much space on desktop screens, you can imagine what it would be like on mobile devices. Proper content optimization ensures that the usability of websites remain high even on mobile devices.
Backlink review not done
You may have a strong backlink building process in place and acquiring backlinks left, right and center, but are you sure that all is good with the quality of backlinks? It may be assumed that the good quality of content has resulted in earning backlinks, but what kind of websites have shown interest and how good these sites are must be assessed. You have to review the links periodically and judge its quality because it makes no sense to have many poor quality links when Google only wants the good ones. If you find any links of poor quality, you should remove it and if it is not possible then disavow the links and inform Google that you want to dissociate from it.
Absence of content strategy
Creating content for the sake of content is a big mistake. You must have a well thought out content strategy to connect with the audience. Since you want to connect with the audience, you need proper content that would be interesting to them and for creating the right content; you must have a content strategy based on the target audience. By analyzing the behavior and attitude of the target audience and by knowing their likes, dislikes and what problems they face, you would be able to gauge their minds and create an appropriate content strategy. It would help to generate content that the audience finds valuable and reciprocates positively.
Neglecting URL optimization
URLs are the face of web pages that tell viewers about the page and arouse their interest in it. By looking at the URLs, viewers would know how much relevant the page is to them. It is only possible when you optimize the URLs so that it contains the appropriate elements that help in easy identification of the page. Often we overlook the necessity of optimizing URLs. It is a big mistake and can affect the SEO performance adversely. Keeping the URLs short, concise, and using keywords in it would help to attract more traffic to websites.
Knowing the mistakes would help you to stay alert and keep away from it so that you derive the benefits of following the best practices of the industry.
Author bio: Edward Mueller is a seasoned SEO marketer who has also worked with an Internet marketing company in Toronto. He has made many businesses turn around with his guidance and has handled more significant online marketing projects for some Corporations. A keen badminton player, Edward also loves snooker.