Author: Kereana

The Intersection of SEO and Web Design

Web Design and Search Engine Optimization are now being looked at as more entangled than ever before. As there are constant battles between the designs, programming, content, the optimization and the marketing techniques. The SEO experts should commune with a design team and the programming team to organize a smooth transition from web development to SEO web design. Designing and developing a website with SEO techniques will be an enhanced way of tackling the issues of redundant which leads to greater expenses for the company. Web Design Importance for SEO: Web design certainly important for SEO and traffic to...

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Digital Marketing for Business Branding

Digital Marketing has become an important part to make your business grow rapidly. From developers to designers, strategists to an analyst, there are many beneficial roles a digital agency can play important role in your business growth. What is Branding?   Brand name and a brand, there Is a difference between these two terms.  Tangible and people can see it is considered as brand name and your brand is what exists in the mind of your customers which means what they think of when they hear your name. The Difference Between Branding and Marketing: “Marketing is what you do, branding is what you are”. Marketing is more of push tactic – Branding is more of pull tactic Promotes a products and service – Branding gives value to why the business exists. Marketing uses influence as a tactic – Branding is about developing an emotional connection Benefits of Branding in Digital Marketing: It is a tool for developing and maintaining a competitive advantage. Brands have less control over what is said about them online. Online users are more autonomous than they ever were. The online customers’ relationship rarely ends with a sale. Strong digital branding has the advantages of earned media such as communities and brand advocates. Branding is not only about your products and services, it’s all about social interference, sales process, customer services etc. Branding has always been...

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Why you Must have a Mobile Friendly Website?

If you want your website to be ranked highly on Google, Then mobile friendly website is a must. But what actually mobile friendly website means? The site which is Responsive web design, Dynamic serving and Separate URLs, this mixture of approaches a site which is said to have mobile friendly website. Responsive Web Design: With this design site the content should be able to display in all optimal layout depending on the screen size. Dynamic Serving: The ability to show the different versions of the site to the visitors by keeping them in same URL structure this is only...

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