Category: Clients

Digital Marketing for Business Branding

Digital Marketing has become an important part to make your business grow rapidly. From developers to designers, strategists to an analyst, there are many beneficial roles a digital agency can play important role in your business growth. What is Branding?   Brand name and a brand, there Is a difference between these two terms.  Tangible and people can see it is considered as brand name and your brand is what exists in the mind of your customers which means what they think of when they hear your name. The Difference Between Branding and Marketing: “Marketing is what you do, branding is what you are”. Marketing is more of push tactic – Branding is more of pull tactic Promotes a products and service – Branding gives value to why the business exists. Marketing uses influence as a tactic – Branding is about developing an emotional connection Benefits of Branding in Digital Marketing: It is a tool for developing and maintaining a competitive advantage. Brands have less control over what is said about them online. Online users are more autonomous than they ever were. The online customers’ relationship rarely ends with a sale. Strong digital branding has the advantages of earned media such as communities and brand advocates. Branding is not only about your products and services, it’s all about social interference, sales process, customer services etc. Branding has always been...

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Close a Deal with Your Client Successfully and Start Working

For a freelance designer, closing a deal is one of the least favorite jobs. A design pitch is only successful when you efficiently close a deal with your client and start working without wasting any time. Although, as a designer, your work says it all, however, closing a deal on a design project requires you to employ some of your communication skills of sales to let the client know what you are offering and how you are the best person for the job. Securing clients or closing a deal is has a vital impact on your freelance business. Some designers are pretty good at work, but when it comes to closing a deal for a project, they cut a sorry figure and turn out to be on the losing end. It all comes down to the communication skill and fortunately; there are some really simple things that can be employed to make yourself more effective at securing the deal you are aiming for. Our article today aims at those few tips that can help you communicate your way through securing the deal. The Client Needs Attention: One of the important things that you need to know is what the client is looking for and offering it. Each project and every client is unique and you are not playing it right unless you offer personalized services. Offering customized solutions is...

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How to Cope with a Demanding Client

Handling clients is not at all any easy thing. People in the business world have to deal with all kinds of clients. Each designer will have a story to tell about good and bad clients that they have dealt with. We all end up dealing with that one client who tries his level best to make things worse for us. Apart from handing over complicated projects, they load the designers with whole lot of complaints. Such are the clients who are very difficult to satisfy. On one hand they would not get into effective communication to avoid misunderstandings and on the other hand they will continue with their demands that are almost impossible to fulfill. They will expect you to make major changes in no time and they won’t be willing to pay you extra for that as well. Sounds like a difficult client no? If you are a freelancer, you will have to deal with a lot of clients like this. Stop looking for escapes because there aren’t any. You will have to deal with such clients on and off no matter what. Freelancers have to deal with such people more because in most cases, freelancers have less options. Such clients can take you on the verge of hating your career. Apart from a difficult client, even a regular client can be very difficult to deal with in...

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9 Ways to Keep Client in Hand

Clients bring business to designers and developers; therefore they are crucial to the business. So the smooth working of the business is made sure if you are on good terms with your client. The search of good business implies maintaining a healthy relationship with the client. What we usually see is that we keep getting projects but we sometimes forget that the best way to get regular business is by keeping the existing clientele. If they have liked our dealing and work, high chances are, they will consider us for any of their next project as well. So, client is to be considered an asset and to managed in a way that will make them your permanent clients. And this is what I plan to do in this article, telling you ways to maintain a good relationship with the client and to manage it effectively. Benefits of Maintaining Your Clients : Before knowing what are the ways that will keep your existing clientele intact, you should know what its importance is and what are the reasons of keeping the client. First off, the purpose of this whole rant is that keeping an existing client is way easier than to look for newer ones. It also implies that it will be more beneficial if you keep the current clientele and also look for new. This will be beneficial on many...

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How to land First Design Client for your business

Being a newbie in any field would never be easy. You are nervous yet excited to carve a niche for yourself but as I said, it is not an easy thing to do. Finding your first few clients is the hardest thing to do. Web designing industry has grown so much in the past few years that competition is also at its peak. So, fresh graduates who are in search for new clients should not just sit idle and wait for opportunities to come their way. Always remember, in order to succeed in life, one should look and grab opportunities instead of waiting for them to find a way towards you which hardly happens. In this article we will be discussing a few keys to getting your first web design clients. If you follow the below mentioned points, your chances of finding clients will increase. Do not expect things to come your way without any effort. As a fresher, you will have a lot of energy so you should be utilizing it properly. Following are a few things that you should keep in mind while entering into web design industry: Work for Yourself : Do not waste your time if you are unable to find clients to work for. You are in an industry where you always have a chance to work for yourself. In order to gain experience,...

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