Category: Internet

Improve Search Rankings and Build Trust with SSL Certificates

A recent change that is rolled out from Google has revolutionized the internet world and the E-commerce business. This change according to Google has already affected millions of websites worldwide. But the great news is that this shift is for Good for better Security. Google passed out this announcement stating that the websites that are not using not using HTTPS will get badly affected with the rankings and search results. Just to simplify, starting January 2017, Google Chrome started tagging websites as Not Secure that are not using HTTPS. This indicates that if you own a website which contains,...

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Digital Marketing for Business Branding

Digital Marketing has become an important part to make your business grow rapidly. From developers to designers, strategists to an analyst, there are many beneficial roles a digital agency can play important role in your business growth. What is Branding?   Brand name and a brand, there Is a difference between these two terms.  Tangible and people can see it is considered as brand name and your brand is what exists in the mind of your customers which means what they think of when they hear your name. The Difference Between Branding and Marketing: “Marketing is what you do, branding is what you are”. Marketing is more of push tactic – Branding is more of pull tactic Promotes a products and service – Branding gives value to why the business exists. Marketing uses influence as a tactic – Branding is about developing an emotional connection Benefits of Branding in Digital Marketing: It is a tool for developing and maintaining a competitive advantage. Brands have less control over what is said about them online. Online users are more autonomous than they ever were. The online customers’ relationship rarely ends with a sale. Strong digital branding has the advantages of earned media such as communities and brand advocates. Branding is not only about your products and services, it’s all about social interference, sales process, customer services etc. Branding has always been...

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Twitter Marketing Secrets That Can Change Your Concept of Marketing Forever

Almost half of twitter users tend to follow brands on twitter. This means, Twitter is a great hunting ground for marketers to identify and to reach out to potential customers. Twitter is amazing. You get the opportunity to drive tons of traffic to your website, generate leads and to increase awareness about your brand thanks to Twitter. Now, most of us are aware of the basics of twitter marketing but to edge past your competitors and to gain tractions for your brands, you need to arm yourself with next level Twitter marketing tips and tricks. Here we are going...

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What’s the Role of Social Media in Internet Marketing?

At present, no one can actually deny the importance of social media networks. There are more than thousand of social networking websites but among all, you can only find two to three as the top competitors such as Facebook, twitter, LinkedIn, MySpace and Google plus. Although the main purpose of these networks is user’s engagement but if you are an internet marketing expert then you can see these platforms as a big market. Well, if you a conventional hypothesis about the role of social networking then you can imagine this concept as contrary to traditional business practices. In past...

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3 Ways IT Consulting Can Save Your Money

If you own or manage a small to medium sized business, you may be wondering whether you should outsource your IT consulting department or keep an in-house staff.  That’s a common question – and an important one.  It is essential that businesses optimize their operations and implement the right technologies to drive their business objectives. Image source:  http://www.thisismoney.co.uk/money/bills/article-1591904/50-ways-save-money-.html Outsourcing your technology to a professional IT consulting firm can have several advantages, one of which is saved financial resources.  Let’s take a look at how hiring an IT consultant can actually save your company money. 1. Improved Productivity and Efficiency:...

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