Category: Internet

Digital Marketing for Business Branding

Digital Marketing has become an important part to make your business grow rapidly. From developers to designers, strategists to an analyst, there are many beneficial roles a digital agency can play important role in your business growth. What is Branding?   Brand name and a brand, there Is a difference between these two terms.  Tangible and people can see it is considered as brand name and your brand is what exists in the mind of your customers which means what they think of when they hear your name. The Difference Between Branding and Marketing: “Marketing is what you do, branding is what you are”. Marketing is more of push tactic – Branding is more of pull tactic Promotes a products and service – Branding gives value to why the business exists. Marketing uses influence as a tactic – Branding is about developing an emotional connection Benefits of Branding in Digital Marketing: It is a tool for developing and maintaining a competitive advantage. Brands have less control over what is said about them online. Online users are more autonomous than they ever were. The online customers’ relationship rarely ends with a sale. Strong digital branding has the advantages of earned media such as communities and brand advocates. Branding is not only about your products and services, it’s all about social interference, sales process, customer services etc. Branding has always been...

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Twitter Marketing Secrets That Can Change Your Concept of Marketing Forever

Almost half of twitter users tend to follow brands on twitter. This means, Twitter is a great hunting ground for marketers to identify and to reach out to potential customers. Twitter is amazing. You get the opportunity to drive tons of traffic to your website, generate leads and to increase awareness about your brand thanks to Twitter. Now, most of us are aware of the basics of twitter marketing but to edge past your competitors and to gain tractions for your brands, you need to arm yourself with next level Twitter marketing tips and tricks. Here we are going...

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What’s the Role of Social Media in Internet Marketing?

At present, no one can actually deny the importance of social media networks. There are more than thousand of social networking websites but among all, you can only find two to three as the top competitors such as Facebook, twitter, LinkedIn, MySpace and Google plus. Although the main purpose of these networks is user’s engagement but if you are an internet marketing expert then you can see these platforms as a big market. Well, if you a conventional hypothesis about the role of social networking then you can imagine this concept as contrary to traditional business practices. In past...

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3 Ways IT Consulting Can Save Your Money

If you own or manage a small to medium sized business, you may be wondering whether you should outsource your IT consulting department or keep an in-house staff.  That’s a common question – and an important one.  It is essential that businesses optimize their operations and implement the right technologies to drive their business objectives. Image source:  http://www.thisismoney.co.uk/money/bills/article-1591904/50-ways-save-money-.html Outsourcing your technology to a professional IT consulting firm can have several advantages, one of which is saved financial resources.  Let’s take a look at how hiring an IT consultant can actually save your company money. 1. Improved Productivity and Efficiency:...

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Cloud Computing in Education

Cloud solutions become more and more popular nowadays. In a series of cases they become really simple and sure way of saving money, time and human resources. Today’s topic is cloud computing, and I would like to share my thoughts about the subject with you in order to understand – what should we wait for in the nearest future and how will cloud solutions influence our life. For example, a friend of mine from India was going to make a small business. For today he has been working for almost a year, and the starting capital included such expenses as system administrator salary, a big package of specialized software and powerful PCs in order to run that software properly. The overall budget was somewhat frightening, and we decided to pay some attention to cloud solutions. The conditions seemed really advantageous for us, and we decided to count the mathematics of the subject. The results were pretty good: after counting the budget that was necessary for the first variant, the second variant (I mean cloud computing) was really awesome – because the sum was a frank trifle, comparing to the previous one. Idea of Cloud Computing: In this way I have discovered the idea of cloud computing for me – the simple and elegant scheme for a smart user. Today my friend doesn’t have to upgrade the PCs, to buy...

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