Tag: digital marketing

Digital Marketing for Business Branding

Digital Marketing has become an important part to make your business grow rapidly. From developers to designers, strategists to an analyst, there are many beneficial roles a digital agency can play important role in your business growth. What is Branding?   Brand name and a brand, there Is a difference between these two terms.  Tangible and people can see it is considered as brand name and your brand is what exists in the mind of your customers which means what they think of when they hear your name. The Difference Between Branding and Marketing: “Marketing is what you do, branding is what you are”. Marketing is more of push tactic – Branding is more of pull tactic Promotes a products and service – Branding gives value to why the business exists. Marketing uses influence as a tactic – Branding is about developing an emotional connection Benefits of Branding in Digital Marketing: It is a tool for developing and maintaining a competitive advantage. Brands have less control over what is said about them online. Online users are more autonomous than they ever were. The online customers’ relationship rarely ends with a sale. Strong digital branding has the advantages of earned media such as communities and brand advocates. Branding is not only about your products and services, it’s all about social interference, sales process, customer services etc. Branding has always been...

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How to Maximise your Earning Potential in Digital Marketing through Pay on Results

The digital marketing world is a fast growing industry nowadays. Many people are opting to go onto online marketing and online business employment.  If you search online, you will find thousands of available job opportunities offering big salaries. What makes it even better is that you can work at home and mostly at your own convenience as long as you meet the daily requirements of the employer. Digital Marketing: However, looking at this the other way around, there are big risks for employers who are trying to hire writers, marketers, bloggers, and other specialists without knowing their personal backgrounds...

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Your Top Tools in Marketing

When economic downturn hits, the first line of spending to be cut in the vast majority of businesses is the marketing budget. And when this happens, we often watch businesses that are in a tough position, slide into a worse position, as they are hit by a slow economy, and then by declining awareness. Think about it – even in the tough times it is vital that potential consumers are aware your business offering exists! As a marketing strategist, one of the first things I tell my clients during downturn, or if they are a start-up and lacking capital...

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