A business card is a way to let others know that you provide services useful to them. It is therefore important to create a good visiting card that accurately depicts the services you provide and holds the attention of the reader. Creating an effective business card will require you to tend to many details throughout the process. Here are a few key tips you can use to make a business card that works for you.
Purpose of Your Brand:
The first step to creating effective business cards is to recognize the services that you offer and choosing the right color scheme to match. Each different color evokes a particular emotion in the viewer and this could help you substantially to create the right impression. If you work in service departments like insurance or banking, choose shades of blue and white as they promote trust, security and transparency. If you are a jeweler using warm hues like rich reds and blue-greens resembling precious stones will definitely grab their attention.
Choosing the Right Graphics:
The composition of your business card should also be visually pleasing. It is up to you to decide how much information you want to divulge through your business card. Making business cards that are too cluttered will distract the reader and too little will not interest them. It is also important that you add a relevant image in your business card to make it easily recognizable. The visual medium is the fastest form of processing data and making your services obvious in your card will make it easily re callable. It is also a good idea to incorporate a color scheme that is similar to your logo and icon to maintain visual harmony.
Including Unique Features:
If you are left with additional space on your card, you could add interesting tidbits like witty captions, discount offers, tips or thought provoking facts related to your field of work.
Making It Pop!
If you belong to more creative fields, there are many more options you can choose to brighten up your business card and make it unique. If you belong to a designing community, you can shape your business cards in the form of relevant items. If you are an interior decorator, your visiting card can be shaped as a home décor item. If you are party planner, you can include bright colors and imagery to evoke a sense of joy in the reader. Tending to small details that otherwise go unnoticed can help you gain the edge, especially if it is through a business card.
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About The Author
I think healthy tip in creating business cards is to keep it glossy. Nobody will take you seriously if you have a Cut-Out type of card.