The content you post on your blog requires readers. This can only come through promotion in an appropriate manner. Only then will people know that the blog exists and carries good content. Once you get drive traffic to your blog, it is the quality of the content that will make the readers come back on a regular basis. Amidst the deluge of content available over the web, you need to make an effort to increase the visibility of your blog while working on making interesting information available to your readers at the same time. It is a combination of factors that eventually culminate into success for your blog in the form of large number of hits on a regular basis. The steps you need to take are simple indeed the only catch here is that you need to continue with your efforts despite little or no results in the early stages.
1. Use Forums to Promote your Blog:
This strategy proves itself to be a winner on all counts. There are numerous instances of people having used this methodology to drive traffic to their blogs with a considerable degree of success. Internet offers discussion forums for all kinds of stuff. Opt for the ones that are relevant to your area of expertise. Post regularly on these forums. Place the link to your blog in your profile. As you gain popularity in these forums, more people are likely to visit your blog provided the content that you post offers them the solutions to the queries they post on the forum. Make the most of your expertise. Use this methodology for blogs that carry content specific to a particular domain of knowledge. Make sure that the line that carries the link to your blog is self explanatory and verbally attractive. Do not defeat the purpose of the link by giving little information to make people know what it is all about. People are not likely to click on the link in that case. Work appropriately to get the hits for your blog.
2. Comment on Popular Blogs:
This strategy is recommended often because of its high success rate. Post comments on blogs that are popular among your target audience. This way the readers will come to know about your blog. Simple as that, make sure you are one of the first few people to comment. Your comment should be interesting and should carry forward the gist of the blog post. Pave way for others to interact with you. Grab the attention of people to direct traffic to your blog. Remember you are the one seeking hits for your blog. Take your comment as a subtle advertisement of your skills as a blogger. Get people to your blog by virtue of the creativity and depth of your comments and the manner in which you interact with people. Grab eyeballs and subsequently the hits for your blog. Use this methodology to get a regular stream of readers.
3. Pay Adequate Attention to the Content:
A blog is nothing but for its content. Any blog appeals the people enough to scale up the popularity meter only when it carries content that is of value to people. Be clear on your target audience. If you do not cater to a specific segment and your posts meander from one domain of knowledge to another, the interest of the readers will also wax and wane. This is because if your posts cannot hold on to the interest of people, your blog is unlikely to find any takers. Blogs targeting a specific segment and the ones that are based on a particular domain do better because the blogger is clear of the target audience. It is easier to promote such blogs. Direct all your efforts towards your target reader segment. Invite good guest writers for your blog. Given an opportunity, write as a guest writer for a popular blog. If your post is good, you are sure to get readers for your blog through this post.
4. Use Social Media to Drive Traffic:
Social networking offers immense opportunities for people to promote their blogs. Use platforms such as Twitter, Facebook and Google Plus. On Facebook, you can promote your blog on your personal page to get hits from people you know. In addition, create a separate page for your blog. Place links to your posts on this page. As you interact with people on twitter, it does you no harm to direct queries pertaining to your domain of knowledge to your blog. This acts as a subtle methodology for blog promotion. Place the link to your blog in your twitter bio. Google Plus is emerging as an effective medium for blog promotion. Add people to different circles. Share links with people depending on their area of interest.
5. Understand the Significance of SEO To Drive Traffic:
This may be the last strategy listed but is no less in terms of its significance. Optimize the content of your blog as per the keywords of the search results you are targeting. This is important to make your blog rank higher in the search engine result pages. If this happens, you will get a large number of hits from people looking for specific information. Tag your posts with keywords. Use the primary keywords as a part of the title of blog posts. Use the keywords in your blog so as to maintain an appropriate keyword density. Link building is also of significance. Build links not just for the home page but also for specific blog posts. As you promote the content of the posts on your blog, the total number of hits for your blog as a whole increases. Your blog is not just about the most recent post. Let the older posts still get the hits by using different optimization techniques.
Perseverance is the key to blog promotion. Even when your blog gets a steady stream of readers, it is important for you to manage the content quality and to continue to promote your blog to attract more readers and to keep the interest of the people alive for them to be regular. Make the most of the opportunities that the internet offers for promotion of blogs for free. All you need is creativity and diligence to get the desired results.