Interestingly, minimalism is derived from excess. When you realize that more is not always the best option, you tend to move towards minimalism. When you come to know that the work you are aiming at can be done with less stuff too, you remove the elements that are unnecessary and stick to only the ones that can convey your message in the shortest of ways. Here is where minimalism in design comes in.
Minimalism means to bring something down to its bare essentials. Taking an example of a car, essentially, it only needs a few things for it to work like engine, gas, wheels, battery and such. Apart from these, a lot of things can be removed from it and it will still run as good as with all the added components.
In relation to web design, minimalism refers to designing a website starting from the basics. A better approach is to start from scratch, a blank slate you can say, and start including the essentials from there. It is exercise to practice restrain so that the final thing is more user-focused and lets the designer accomplish their tasks quickly.
There are three main things that you have to keep in mind before starting to design a minimalist website. These elements are true for all kinds of styles and where some visual styles ask for a little more, it doesn’t in minimalism.
Subject: The most important thing on the web page that you want your user to know. Does it engage the focus of the user?
Usability: What are the elements that can enhance the usability of the website and what impact will these elements have?
Balance: Does your web page have a balanced visual hierarchy and do all the components share equal visual weights?
Use of Minimalism:
However, minimalism does not mean that designing it would be an easy task. It takes as much, even more thought and planning as any complex web design as it holds a lot of complexity in its own. Another, rather implicit advantage of advantage of minimalism is that there are less chances of mess up. When you tend to leave out the surplus elements from the design, there are fewer distractions.
A website looks simple yet visually appealing through minimalism. The content of the site is given a breathing space with all the white space that minimalism creates. In this way, a reader gets focused on the content more quickly and doesn’t get distracted.
Maintaining the Usability:
Most of the people agree that content is king and every code formed serves to enhance the content in some way. Apart from maintaining the quality of content, you have to make sure that it is accessible and usability of your web page is not sacrificed for minimalism.
With the web technology growing better each day, it is becoming harder for the designers to bring their web page elements down to the minimum like the CSS transitions for the links is a superfluous elements but necessary nonetheless. In my view, that’s where it is proved how skilled a designer is. Considerations of usability like using the company name with the logo and use of navigation icons instead of titles should always be kept in mind.
A Good Design Even with Minimalism:
Resorting to minimalism doesn’t mean to reduce the web page to bare essentials only; rather, it implies that you add subtlety to your web design, something which brings out all the components of your website beautifully without having to worry about the competition and distractions. You can make a wonderful design by the use of minimalism, something that carries forward your message in an uncomplicated and effective way which may have better impact on your readership than in any other case.
A Good Reason for Designing Minimally:
If you choose minimalism without first knowing its purpose and understanding it completely, you will end up with something really bland rather than striking-in-simple. Minimalism is a design style that has to be understood before execution, minimalism does not mean making a website simple, and there is a lot to it than it shows on the face of it.
Moreover, to clear another misconception about minimalism, it also doesn’t mean that your make your web page confusing or mysterious. That will sacrifice the usability and readers ease of access difficult and that’s what we avoid. Many people are of the view that they can advertise their brand in an attractive way by making it mysterious and hence make use of minimalism. That does more harm than good as there are other ways with you can make your website attractive without making it incomprehensible and mysterious for your reader.
A designer looking at minimalism in a wrong way should know that making your design confusing, with an uncomfortable balance is a turn off for the viewer and you will never achieve your desired readership. You don’t want a reader who cannot understand your website and leaves without finding what he’s looking for.
Your design should be devoid of any kind of ambiguity or confusion for the reader as minimalism is not an exception but a style of design where ambiguity is avoided while it is made more user-friendly with a perfect balance of every element so that none of your users face any confusion.
Last but not the least, you have to make sure that you understand what minimalism is and what are its aims and what will be its results before taking it up as a style for your nest design. If you don’t have proper direction and knowledge of that, your created website would end up all confusing with failing to convey the message or information that you wanted.
While employing minimalism in your designs, the goal you should be aiming at is improved navigation, enhanced readability, easy usability and a design experience that makes a user a regular reader of your website. To check whether your design is within the limits of minimalism and has not gone too minimal, you should see if it’s compromising the usability of the web page in any way. By keeping in mind that you have to convey your message in a convenient and effective way, you can overcome this problem.
Moreover, the underlying idea in a minimalist thinking is that there a few things that are actually critical. People who are not well acquainted with Photoshop can use minimalism as their best and safest tool with just a strong knowledge of the basics. As long as you have the right amount of white space, typography and balance, you can be sure that your design will look good.
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