Increasing your web traffic is not that difficult provided you use the right techniques. However, obtaining quality traffic is a whole another matter, which brings us to an important point. How to increase website revenues with one’s existing traffic and existing customer base?
1. Get Creative With Incentives:
Turn one customer into multiple customers by offering clever incentives, such as free upgrades till a certain point. Offer special incentives to social media followers, especially referral incentives. Also offer incentives to customers who make frequent purchases.
2. Create New Revenue Streams – Creative Up-sells:
Use analytic tools to understand people’s buying mentality, and strategize some creative up-sells. For example, if you offer T-shirts, also offer T-shirt monogramming and screen printing services as an up-sell. Get creative, stock up some interesting ideas and you have a winning revenue spinner right there.
3. Nothing Says Sticko Like A Freebie:
No customer is going to say no to a complementary product or service. Use some creative up-selling and cross-selling techniques to find out what your customer will buy next. Then offer one of those products free, upon purchase of a couple of others. Complimentary services and freebies, in return for loyalty or upon purchase of a certain amount helps bring the customer back for a repeat purchase.
4. Keep Yourself On Your Customer’s Radar:
Work extra hard to make sure you are constantly on your customer’s radar. This means frequent mailers about offers, new products, discounts, loyalty program invites and so on. Don’t allow your customer to forget you, thinking that if they’re happy with your product they’ll always come back. They might not.
5. Know When To Pitch Your Offers:
There are ways to reap additional revenues, if you get creative. For example, post-festival, discounted specials tend to be picked up quickly, as many people like to stock up cheap for the next season. Post-seasonal special offers on wardrobe options are also popular, for the same reason.
6. Do Some Creative Cross-Selling:
Not even your best customers will know everything you have on offer. You have to promote related products and services whenever a customer makes a purchase, so that they know what’s available. When your customer makes a purchase, email a list of related products they might be interested in.
7. Make Your Customers Feel Important:
Get your customers involved in your product design. Ask for their input and get them to vote on samples. To cement the trust further, add a new product to your listing only after it gets a certain number of customer votes. This gives rise to a higher level of customer engagement, which can only lead to better repeat sales. Pay special attention to your most loyal customers and get their input first.
8. Pep Your Sales Team:
Get your sales team outperforming each other. Pay them a percentage of your gain if they sell a certain number of products. Compensate your team based on the results they deliver in terms of customer engagement, loyalty buildup, and customer service and so on. An active, enthusiastic and motivated sales team can bring in a lot of additional business from existing customers.
9. Offer Loyalty-based Upgrades And Creative Discounts:
Offer good discounts, free upgrades, extended warranties and so on to customers who’ve been with you a good amount of time. Make sure you promote your loyalty programs visibly so that newer customers are aware of it. Send special membership cards to loyal customers. Best of all, identify your top customers every month and interview them on your blog, with pictures and all.
10. Promote Package Offers:
Package offers can earn you more revenue, especially if you price them right. Your customers may want only one or two products in the package, but they’ll end up buying the package anyway. Be sure to add tempting little extras to the package, such as a discount coupon on the next purchase. This will help promote less used products and products that don’t get sold otherwise.
11. Leverage Social Media:
Create a Facebook Pal Club where your Facebook followers can refer their friends for referral bonuses or discount coupons. Or, create a 50% off coupon for every 5th or 10th purchase. Get your social media customers to spend a certain amount, in return for an exclusive deal. Clever coupons such as $25 off for a $100 purchases can help bring customers to you in droves.
12. Increase Customer’s Convenience And Shopping Comfort:
Do everything you can to make your customers more comfortable. This means increasing your purchase transaction speed and efficiency, upgrading payment options, making your site more secure, offering free gift wrapping and so on. Identify your customers’ pain points via a detailed survey and take steps to eliminate as many of them as possible, increasing their comfort level on your site.