There is almost a new twist to the age old supposed love story of SEO and content marketing; but there has been some changes that almost makes one ask and quite pertinently too, did marketers miss the marriage of social media and SEO content? There has been a new angle to the relationship between SEO and its content marketing habits. With social media marketing on the rise and quite successfully too content marketing has found a new avenue of self-expression – and thus as one may say a happy marriage too. Social media marketing has broadened the scope of the erstwhile SEO marketing and this has likewise had its impact on the scope of content marketing as well.
There is a new parameter for content that is required for social media marketing; this has made SEO content marketing considerably challenging with the need to experiment more with ideas and the nature of creativity.
Growing Significance of Social Media:
Social media has a higher level of exposure available both in the form of B2B and before a target audience of customers and buyers. Companies have found a new level of exposure with their patrons with whom they can now be in direct contact as well. There is a huge popularity and sales of handbooks and journals on aspects of business strategies for some of the most popular sites among social media.
The shift of parameter seen in the realm of content marketing is but a natural progression in the world of online marketing. The entry of the social media websites have only ushered in a new wave of content marketing which is more unique and certainly innovative; the erstwhile SEO content continues to retain its market and region of application across the internet. There is no such thing as a permanent relationship in this sphere of business.
Online Marketing: What’s the Future?
Now when there is a lot of discussion about the relative importance of social media and SEO content there is bound to be a new arena of the use of content marketing sometime soon in the future. There is a constant endeavor to find newer and more innovative uses of flawless and enriching content to be marketed for commercial gains. The impact of immediate marketing results will determine the effectiveness of an implementation and take it from there onwards.
There is a common agreement among experts that both SEO and social media content has a significant role to play when it comes to online marketing; business leads become more prospective with innovative means of drawing greater volumes of web traffic. Thus on the question “did marketers miss the marriage of social media and SEO content?” there is a note of mutual benefits involved; each will be considerably dependent on the other for a continued impact in the world of online sales and exposure of products and services. While SEO content has been a landmark in enabling users to gain access to their chosen information on the Internet the same has been taken to a new level of accessibility and exposure by social media content marketing.