A great web designer can do a lot with limited resources. However, there might come a time when you consider custom graphics, even if it’s “just” for your logo. This can tack on additional fees and become quite costly, depending on who’s designing it for you. How do you know when, and if, going custom is the right choice for you?
If you’re just starting a business, there’s a good chance that you’ll experience a lot of growing pangs. Professionals like a Lancaster Social Security lawyer or a mechanic in Texas probably don’t need custom graphics, at least in the beginning. However, if you’re in an artistic or creative field like interior design, it might benefit you. Consider what your customers expect of you before handing over cash for custom.
Pros of Custom Graphics:
Different web designers have different tricks up their sleeve. They might have a very large selection of pre-selected graphics to create your web presence and marketing materials (like business cards). However, they might only have a few pretty basic templates. If you choose a custom graphic, you’re completely in control of the style and there are no barriers.
If you’re looking to build a brand, you’ll need to go custom. This is especially important if you’re in an artistic field and clients are looking for extremely high-quality design. If you’re an interior designer, commission-able artist or architect, your clients will probably expect you to demonstrate your artistic flair in every part of your business.
Cons of Customizing:
Obviously, custom anything is going to cost you. Just like custom call center outsourcing, it’s impossible to put an exact figure on how much this will be since different designers have different fees. You’ll also risk getting sucked into the cycle of going custom. You might start with requesting a custom business logo, and then move onto custom WordPress banners and even fonts.
Going custom can be a slippery slope, so make sure that the cost is worth the benefit. If possible, try and estimate how your profits will go up compared to the cost of custom designs. How many additional clients do you think you’ll get? Will your SEO rankings improve, and how many bounce-backs will be reduced?
If you’re just beginning an online presence or business, test the waters first. Don’t dive in and blow your budget on going custom if you don’t have proof that you can succeed. Custom graphics designers aren’t going anywhere, so take your time. It’s better to get a feel for your page rankings and customer base before overspending.
Give yourself six months to see how you’re doing. Shop around for designers and find one who’s professional, affordable for you and has a portfolio that impresses you. Not all designers are created equal. It’s never a good idea to rush into things, especially when money is involved.