Importance of SEO & Web Design in Popularizing a Website

One might wonder what could be the relationship between SEO & Web Design as one deals with web related technicalities and the other is with creativity. The fact is however, SEO & Web Design both are important for a website and they complement each other. SEO stands for Search Engine Optimization, which is an effective way to bring traffic to a particular website. Web design on the other hand makes the site visually more appealing so that visitors stay on the site for long.

SEO & Web Design Complement Each Other:

It’s better to have an introduction of SEO and design and that can start from understanding what these terms actually refer to. SEO is a type of internet marketing and it increases visits to a particular website by making it coming to top result pages on search engines. If a website wants to strengthen its visitor base, it should make a much felt presence across top search engines like Google, Yahoo, Bing, etc. A website that is highly optimized for search engines, come in the first ten SERPs when someone conducts a search. There are many strategies and techniques, which could boost a website’s search engine ranking.

SEO & Web Design

Designing on the other hand is mostly about creating an appealing layout for a website and enhancing the visual feel that pages of the site deliver. There can be different types of designing and web design is one of those types. In case of web design, SEO and design coincide. Designers have a role to play in making a website well optimized for search engines. Duties of a designer are mostly;

  • Adding social icons and other similar elements to the website
  • Creating a search engine friendly navigation
  • Designing sitemaps
  • Improving the navigation

These are the tasks that belong to the designer’s department. All these are quite essential when it comes to giving a website better search engine ranking.

Some Useful Tips:

There are some important tips that designers should keep in mind when developing a website that is SEO friendly. Usability is the first thing that counts. A designer can improve the navigation of a website so that search engine bots access, crawl and index the website seamlessly. Many websites have Flash content with Javascript navigation and layouts. Keeping usability in mind, designers can create the website in such a way that it qualifies search engine ranking parameters and users also find it appealing.

Web designers are normally regarded as being creative. Out of creativity, they often prioritize design related considerations and neglect a site’s search engine friendliness. It’s essential for those designers to keep in mind that the layout of a website should be developed following the guidelines for website administrators. For example, incorporating hidden text into the design might result in the website getting de-indexed by search engines. There are several other practices that help a website to get a nice and eye-catchy design but lower its position on the search engine. A sensible designer must refrain from using those practices.

Reputation Management Over Web:

Online reputation management helps a website to clear away the negative remarks against it. Design and SEO both contribute to the success of online reputation management and successful strategies, which combine the positives of both, help individuals and businesses protect and manage their reputations online. Website owners must do a thorough research and get all the requisite data on web design, SEO and ORM before they dive into web ventures.

SEO and web design help a website to get better ranking on the search engines and also make users interested to visit the site. They both can help online reputation management campaigns.

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