SEO stands for Search Engine Optimization, this is a foray of techniques that make a website relevant enough to be shown in web searches by many major search engines like Google and Yahoo, etc. In the world of cyber surfing there are a lot of web pages relative to the required information, and this number increases every day! Thus there is fierce competition among webmasters to keep their pages at the top of search engine rankings. But optimizing a website for just one or two engines, aimed towards a specific country, isn’t always a good idea, as these web pages also show up in other countries where it may not generate much interest and thus require a different SEO approach. This is where Multilingual SEO comes in…
Multilingual SEO:
Multilingual SEO techniques are aimed towards making the website popular among a large variety of potential markets, with varying culture, language and business values. Some ideal tips for Multilingual SEO are as follows:
Localization:
This is the core of Multilingual SEO, which essentially means that the content being uploaded has to be flavored according to the requirements of differing markets. Simply running content through Google Translate will not do, the whole essence and message of a website has to be toned in accordance. Sometimes whole segments of a website that are available to visitors in America will not show up to a person viewing that website in Pakistan. This also includes ironing out discrepancies in character recognition, keyword saturation, and missing title and images. All these factors can hugely affect a website’s ranking ability in the target market.
Support for Multiple Search Engines:
Another key factor which is equally (if not more) important is targeting a variety of search engines, not merely the big players like Google and Yahoo. What needs to be understood is that these engines might not be as popular in other countries that have their own local versions. It may be argued that most international engines are universally popular, but China has its own search engine called Baidu, while Russia has Yandex. Thus it would be more prudent to cater a website in such a way that it passes the scrutiny of these search engines too.
Relevancy:
It is also important to keep a webpage relevant to the topic, many a time it is seen that websites pop up in search results but contain little to no actual information about the topic. They are filled with ads and are a complete waste of time for visitors; search engines eventually track such pages and take them down. Thus it is much safer, and albeit more advisable, to keep the content strictly relevant to keywords so it will attract more visitors and dramatically improve its ranking in search results. It is always good to have content which people are looking for, because what’s relevant in one country might be regarded as apparently redundant by people from other countries.
Thus it is very important to have a sound understanding of Multilingual SEO techniques and how to implement them.
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