If you’ve got a website for your business or are ready for a revamp of your current site, have you looked into creating a site visitors can access on their smartphones and tablets? No? Not sure it’s worth it to adapt to the latest technology? I’ve got another question for you. Do you want more sales? Read on to find out why the ROI for your business is well worth investing in a mobile responsive website.
All Those People Carrying Smartphones Are Your Prospects:
For any company that want a new website, odds are one of your most important goals is to attract new clients. (Naturally, you’ll also want to maintain a relationship with your existing customers). If you’ve done everything right and have a site you’re proud of with great design and compelling, optimized content – but it doesn’t translate well on the devices a large portion of web users are viewing sites on – you’ve lost your 3 to 10 second opportunity to connect, engage, and persuade.
In other words, you’re losing sales 24/7. For designers, it’s this bottom line that makes the most compelling reason to have a site that responds well to mobile devices.
The Big Spenders Want Convenience:
The people who shop the most — and spend the most — are a demographic who value flexibility, simplicity, speed and convenience in companies. You may have heard of them: they’re called women. They collectively make up 85% of consumer spending, and they’re often doing more than one thing at a time: minding a baby, taking care of an elderly parent, working in the home, for an employer, or for themselves. Make it easy for your busiest customers to catch you on their phones. Allow this tech-savvy market the convenience of buying from you via mobile payments and you’ve got a loyal customer for life.
Again, as a designer, it’s not about looking good just for the sake of looking good. It’s about creating customer loyalty on behalf of your client.
Heard Of Google? They Recommend It:
Anyone with a website needs to care about what Google cares about. Smart businesses invest in optimized content, and “get” that in all aspects of running a business online, they need to make things easy for the world’s biggest search engine. A website that adapts well to being viewed on a tablet or smartphone just makes sense. You want one website, with one URL for Google to index and rank, no matter what device your customers are using to browse your site. Don’t waste time and money reinventing the wheel with two sites. Designers can market this approach as a cost-effective solution.
Get On Your Mobile Responsive Website NOW:
The time to make it easy for customers with smartphones and tablets is now. Empower your clients with the knowledge and inspiration to grab hold of the mobile technology curve, it’s time to take the next step.