A professional logo is essential to your website and to creating branding for your blog or company. Yet, not everyone has the talent to create their own logo. Most of us have to work with a designer in order to get the logo design we need — and with all that’s riding on your logo, that’s a big job to fill.
It’s important to find a talented and professional designer who has the skills and the work ethic to deliver a quality logo in the time frame you need it and with the specifications that you provide. However, finding a designer who can give you the logo you need is sometimes easier said than done. Here are a few tips for how you can get the logo design that you need when working with a designer:
Convey Your Wishes Clearly:
The more specific you can be with your instructions for your designer, the more likely you are to get a logo that you love. Be as detailed as possible in your instructions for the type of picture or graphic you want to use in the logo, the typeface, the overall style, and more. The more information you can provide, the more likely you are to get the right logo to meet your needs.
Provide Samples of Styles You Like:
Even when you have a specific idea in your mind, it may be hard to convey that in words. What you describe may not be what the designer sees in his or her mind. Therefore, it is important to provide examples of specific styles that you like to help the designer to see what you see in your mind. The more examples you can provide, the better you will be able to convey your ideas.
Talk about the Feelings You Want to Convey:
You should be able to describe your brand by the feelings you want to elicit in your audience. You should aim to convey those feelings in your logo. For example, you may decide that your brand is fun, edgy and hip, and your logo should be, too. Or you may want a logo that is warm, welcoming and friendly – the same as your brand image. You can share these feelings with the designer or create a mood board that helps you to do so.
Colors can play a significant role in the overall look and feel of your logo. Even if you don’t know anything else about the way you want your logo to look, you can at least decide on the colors you like and provide those to the designer. The colors may then inspire some ideas for the design.
Focus on Plans for Logo Design:
If you are only trying to create a logo for your website, then you will have a lot more freedom in the design. However, if you want to create a logo that will translate to all mediums for all of your marketing campaigns — including print, web advertising, or even television advertising — then you’re going to be more limited in the design. Make sure you define and communicate exactly how you will be using the logo to ensure that you get something that will meet all your needs both now and in the future.
Your logo is one of the most important pieces of marketing collateral for your brand. Make sure you get the right logo to define your brand and to get results by using these tips for working with a designer.
Have you worked with a designer to get a logo for your website or company? Tell us what helped you to get the best final product in the comments!