You may not realize it but there is more to logo design than simply designing some colorful graphics and adding decorative text. It is something that will define your business and eventually your brand. Therefore, you need to put in a lot more effort than you think you do. However, you cannot just decide to create a professional quality logo without paying close attention to certain details and following certain guidelines. You must realize that creating a logo to define your business takes a long time and there are several processes involved to ensure that you create a logo that will be etched in the minds of people. Given below are some essential guidelines to help you in the logo designing process.
Step 1: You Need to Come up With a Design Brief:
The actual logo designing procedure does not essentially begin with design software. Before you get started with the actual designing of the logo, you need to first decide what exactly your logo will look like. This is considered as one of the most difficult and important steps when designing a logo. You need to brainstorm your client and ask them a series of questions concerning their company. By the end of the discussion session, you must be well-versed with the company’s motto, the kind of work they do, the type of audience they wish to attract and the likes. You must also familiarise yourself with the client’s biggest competition and what makes them better from their competitors. This information will help you come up with a logo design that accurately resembles the company.
There are many ways to brainstorm your client. You could do it over your official website by means of a contact form. You could also conduct brainstorming sessions over the phone or stay connected via e-mail. However, any medium that you choose to communicate must not hinder your ability to gather productive information about the company.
Step 2: The Sketching Phase:
Once you have all the information on your client’s company, there is every possibility that you will be flooded with ideas. Instead of simply letting the thought pass, it is best to put it down on paper. Sometimes, the most unexpected thought can be developed into a meaningful logo that reflects the true values of the company. These sketches need not be a masterpiece of perfection. Make use of the keywords that best describe the client’s company to come up with viable sketches and doodles.
For instance, if your client is the owner of a dessert parlour or a patisserie, you must first look for keywords that would best describe a bake shop. Once you have jotted down the important keywords, you can try to sketch it out along with the name of the bake shop sketched creatively.
Step 3: Coming up With a Concept:
Once you have the rough sketches ready, you need to combine the aforementioned 2 steps to come up with a design concept. Your main objective is to come up with a concept that reflects the company as a whole. However, you need not confine yourself to creating a logo that looks literal and obvious. Instead, you could try to get a little more creative by going abstract or keeping the logo open to interpretation. You must make most of the information that has been provided to you so that you can make the logo look as artistic as possible.
Step 4: Digital Designing of the Logo:
While you may be tempted to experiment, you must stick to vector graphics for maximum quality in your output. As opposed to raster images, vector graphics use mathematical equations for their designs and therefore, they can be scaled up to make a banner ad or scaled down to print on business cards without any compromise on the quality. Raster images, on the other hand, are made up of pixels that can cause an image to pixelate if scaled up. Besides, there are several industry professionals that rely solely on Adobe Illustrator, which is a premiere vector design software and delivers excellent quality.
Step 5: Understanding the Use of Colour:
You may not realize it but colours play a vital role in ensuring that people remember a logo. Besides, you also need to understand what each colour conveys so as to make sure that you use the right colour for your logo. Usually, a single tone works excellently well for any type of logo and this makes it extremely adaptable. However, if you do wish to use several colours, you need to familiarize yourself with the colour theory. While a combination of some colours will elevate the appearance of your logo, making it look fresh and vibrant, others might have the exact opposite effect. Therefore, you must apply colours to your logo with care.