Contrary to popular misconception, intelligent and successful web design strategy is not about having really witty content and some stunning graphics. There is a lot more to it than that and it concerns strategy. The foremost point about web design is that the designers have to understand what it is that the website needs to achieve and how one must achieve it.
One will always find the most creative designers and writers to create amazing content for the website. The important part is to know how to use these creative resources.
Search Engine Optimization:
This is one of the most vital parts of web design strategy. The aim of SEO is to make sure that the website comes up in the relevant search results on search engines. This is achieved by inserting relevant keywords within the textual content of the website. These relevant keywords when searched by a user on the internet will yield this website as a result.
Web designers either write their articles or buy them. These articles have repetitions of valid keywords within the text. Of course the keywords have to be placed in a natural way so that they flow into the content of the article.
The style the website is designed in should be relevant to what it is trying to sell or convey. For example, flash animation can be used to draw attention to the website and make it look attractive to visitors. There is even free software that can be used to create flash animation but they are not as efficient as some of the Adobe software. However, a word of caution when it comes to Flash is that it should be used in moderation so that visitors don’t get completely distracted when they click.
One of the most important aspects of web deism is to evaluate the main reason behind creating it. Is the website being used for a business purpose? Or is it for a promotional or even a personal cause or just for information? In case the website is a personal one then the content on it should reflect and represent the individual and his identity because the website will be responsible for creating his/her reputation. Again, if the website is a business related one then it should aim to receive the maximum amount of exposure by using professional SEO and also advertising. For an informational website, the content has to be as objective and unbiased as possible. It should not endorse or support any particular product because then it will lose its credibility.
Even if the website has some fantastic content in terms of text and graphics, it will fail to become popular if it isn’t compatible with the most commonly used web browsers which are mainly Chrome, Safari, Firefox and Internet Explorer. To be successful, the website has to be compatible with these four. In case there are compatibility issues with a particular browser then the website must contain clear instructions about which browser should be used to visit the website for optimum experience.
Maintaining the Website:
This is where the long term aims of the website will come into question. If there are certain long term aims then it has to be decided that who will maintain the website? Will there be one fixed webmaster or will there be freelance designers who will do the job.