Web Design is the best medium to communicate with users from all over the world. Therefore, planning it should be an intelligent and time-consuming task. A perfect web design is one which has the combination of design and functionality incorporated to spark an element of interactivity. In order to attract consumers, web designers should follow the latest web designing trends that boost up interactivity on a site. This blog shares the latest web design trends that businesses should follow to make the site interactive. Let’s check out each of them in detail:
Responsiveness is Mandatory:
Various operating environments and screen sizes make responsive design a necessity and not just an option. Google penalizes websites that are not mobile-friendly. This is one reason you should hire web designer who is well-versed with the in’s and out’s of mobile responsiveness.
Example- Google maps nailed as a performer in terms of responsiveness. By functioning exactly the same as an app, Google maps offers the same level of agility and control. Similarly, Buzzfeed, HTMLPanda are another name in the race that has an excellent responsive site for a seamless mobile experience.
Modular Grid Design:
Modular grid design has been around for a while, however, the latest data shows that the usage of modular grid design has been accelerating at a faster pace. It is also expected that 2017 will be the year when modular grid design will conquer the web designing industry.
Modular grid is more detailed and flexible enough to distribute content in the given space. The combination of horizontal lines and columns allows you to arrange your content in different ways depending on the size and width of modules. This designing trend implicates a beautified look and enriches the overall viewing experience.
Example: Liveqordie is the correct example that showcases modular grid design by quickly presenting digestible pieces of information that readers can understand in a simple way. The entire data presented is sorted and managed in an effective way.
Richer Background and Pattern:
Background patterns can act as a defining factor in the appearance of your website. There are enormous possibilities to consider when designing a website background. Inspite of using a solid color or gradient, patterns can add a subtle texture and impart character to the design. The use of subtle patterns will see a huge rise in 2017. This might dominate the designing.
Additionally, it can also be helpful for designing sites that load quickly. Small patterns load more quickly than a large background photo that sits in the back of design. A custom pattern can also be created as per the requirement. Having an array of patterns also speeds up the efficiency of your design process.
Example: Affinity is the latest and best amongst websites that use patterned background. The website offers a unique look and feel by using textured patterns that do not conflict with the colors in your design and offer a quick browsing experience.
Fall in love with Wearable:
Wearable are going to influence web design as a whole by incorporating elements like user friendliness, responsiveness, intuitive design, flexibility, interactivity, connectivity and minimalist design. Web design will get affected thoroughly by wearable technology in a positive way, thereby adding more to the user experience. The technology is evolving gradually in devices like watches, t-shirts, rings, headbands and so on.
With wearable technology becoming fully established, web designers also see the possibility in the world of website design. Websites will plan to convert their designs to fit the wearable tech screen. Similarly, the demand of quick information will go high, interactivity will increase, font size will get bigger and there’s a lot more to explore.
Rich Typography:
Typography helps to create an amazing experience for users before they have even clicked a button. It creates an atmosphere and elicits a response the same way as the tone of voice does. The incorporation of text over images features pretty clean and simple designs to colorful and bold ones. Texts are broken down into individual letters by including a variety of effects, images and videos.
Example: Pieoneers features a typographic design with a content that is readable, scalable and enjoyable for visitors. It adds character to your design by bridging the gap between the content and design.
Colored Gradient:
Color gradient is being used in the background of webpage. Brands like Air nauts uses color gradient to offer the design an attractive appeal. If applied properly, graded colors bring the required softness to the design.
Semi-flat Web Design:
The world of web designing became overwhelmed with flat design since the launch of Metro style by Windows. However, flat design has been experiencing issues and has been transforming itself into semi-flat design. With the times, semi-flat design has become a much better design alternative due to correct usability features, ease in functioning, well-thought out transitions and subtle shadows. It is expected to view semi-flat design as a trendsetter in the year 2017-18.
Cinemagraphs:
Cinemagraphs are extremely powerful visuals that offer extra layer of mystique, wonder and elegance to the design, thereby enhancing its desired mood. They are better than videos because they don’t utilize much bandwidth. On the other hand, they are so hot right now and this year also, cinemagraphs will reach at its peak by making your website stand out. They are gonna be easier to produce than ever before.
Microinteractions:
One of the hottest UX trends, Microinteractions are well-known for enhancing user experience and adding an element of entertainment and engagement. Creating microinteraction design leads to something practical that makes the users interaction with the web a lot more easier. Microinteractions make design elements intuitive, human and responsive by creating specific behavioral patterns.
More Emphasis on Animations and GIF’s:
Animations add more to the usability of a website by imparting it a meaningful and sophisticated look. These days, animations are being replaced by GIF’s to achieve some unique design elements.
The use of animations will become more prevalent in 2017. With more content types being shared, using animations will help communicate things in an easier and quick way. They will definitely perform better than text and video and are even lightweight in nature.
Summary:
Adding new trends to the website design in 2017 will deliver websites that are comprehensible to a wider audience. There might be chances when modern designs fail to work on all browsers and devices, however, these trends will still invade the commercial market as they have all the necessary ingredients that are popular to break through. In short, 2017 is going to be a promising year when it comes to delivering a design that is less-complicated, evolving and eliminates chaos.
About The Author
Check out our web and mobile development projects too!