The research world keeps on evolving. It is obvious that your technical SEO audit should evolve too. Unlike a decade or so ago when one strategy could give you great ranking for months, things are different today. Strategies and search engine algorithms keep changing. You have to keep up with these changes if you want to stay ahead of the herd.
Mobile Web Crawling:
Just recently, Google announced that most of their searches are now mobile driven and that they are moving towards mobile-first indexing. When it comes to technical SEO audits today, it is imperative that you review how the desktop Googlebots access your website content and also how the Google mobile crawlers work. There are a number of methods you can use to validate mobile crawl-ability and content accessibility. These technical SEO tools will come in handy.
- Google page level mobile validator – The Google’s Mobile-Friendly Test and the Fetch as Google are the two best tools you can use to see how mobile crawlers access your website. The Mobile Usability, another Google Search Console, will help you identify mobile usability problems on your pages.
- SEO crawler –You can simulate Google’s mobile crawler with a number of tools. The best tools you can use include OnPage.org, Sitebulb, Screaming Frog SEO Spider, Deepcrawl and Botify.
- SEO-targeted log analyzers – It is good to do a log analysis for search engine optimization. There are several tools you can use for this. Botify, Screaming Frog Log Analyzer and OnCrawl are some of the best tools you can use.
Understanding how Google crawls your mobile website will help you identify and work on your weak points. This is very important if you wish to outrank your competition.
Structured Data Usage and Optimization:
Another audit you will need to carry out is that on structured data usage and optimization. Today, attracting more clicks needs more than just organic listing. You will also need to ensure that the pages are visible through the SERP features. To do so, you need to implement structured data properly and then format and target your content to answer specific queries where modifiers can generate change. Some of the best monitors you can use for this are the RankRanger and the Mozcast.
Using proper monitoring tools will help you identify the content is likely to give you more visibility. You can then optimize the content with the structured data and the relevant format. Search competition and keywords tools such as the Moz Keyword Explorer, Ahrefs and SEMrush are the best tools you can use. You will also need to monitor the SERP features that actually impact your ranking. You can do this using tools such as SEO monitor.
HTTPS is being used as a ranking signal by Google. This started in mid-2014. The objective was to help users have a safer experience when browsing the Internet. Today, HTTPS configuration is a priority for any website that wants better ranking. It is even more important for the commerce websites. In your audit, you need to ensure that the analyzed website has done HTTPS migration.
These are the key technical SEO audits you should consider adding to your plan. The more you adhere to the set guidelines, the better your ranking will be. The good news is that you don’t need to do everything on your own. You can always enlist the help of third party companies to help with the technical audits. The rule of thumb is not to ignore this aspect of search engine optimization.