Marketing is one of the critical factors of the modern business. A well-thought marketing can even push a less quality product upper than its other competing ones in the market. Marketing as a phenomenon has not emerged very early, rather it is quite a new and contemporary concept of the present context of business, but on the contrary, conceptually marketing existed from the extended back period when the exchange started.
Marketing can have several orientations starting from product up to the customer and several forms at the same time. The earliest form of marketing, which may be traced back to word of mouth continues to survive; day by day marketing has incorporated the different and creative concept into its domain. We can say that which started from the word of mouth scenario it has made itself as massive as a base that can incorporate as many things as it wishes, and it is still going on expanding itself. That is why it still goes on to have a side which is compatible and contemporary enough to match up the speed of the era. But it has not deducted any single attribute of it which it acquired over time; rather it has made every attribute of its contemporary enough to work in different times and spaces and evaluate themselves accordingly.
Conceptualizing the Digital Phenomenon:
Through the course of time as I have been talking marketing incorporated different and varying concepts and functionalities into it. It has stepped its feet into the realm of the digital world as well. Through the radical upraise of the necessity of information in the economic sector as well as the general life globally through the advent of the internet. Which made the globe a diverse yet an entity that is unified by an invisible thread, it became inevitable that the world outlook and the strategies of the business world of the present time should change itself accordingly to survive. So the concept of Digital Marketing came into existence. Digital Marketing has also known as Data-driven Marketing. It is the process of marketing of a product by making use of the modern digital technologies, such as internet mainly, though it includes other digital mediums as well.
Uses of digital technologies:
Digital Marketing is emerging as a fundamental entity as the economic attitude of the present day consumer is changing. It is more likely for most of the customers of the present time to exhaust their consumer functions digitally that is by making use of them as much as possible digital technologies and devices, rather than visiting a shop physically. The value of time and information in the present era of internet and web has made the prevalence of the context of digital marketing more rapid and inevitable. But we have to keep in mind that the digital marketing not only functioning through internet but also it has encompassed the functions and spread itself so wider that it can make the optimum use of every possible digital opportunity such as digital devices and its features; the functions are like multimedia messages even the on-hold ringtone of a mobile phone.
The Background Journey:
Digital marketing has its root in the 1980s in an advertisement of an automobile company. This advertisement first made the use of a floppy disk containing multimedia content for promoting the company’s product, though the term digital marketing was introduced formally in the 1990s. It was developing itself over time and made itself a well presentable entity by 2010. This was made possible when the accessing capability for the digital media of a device reached a considerable growth.
Search Engine Optimization as Potential form of Digital Marketing:
Search engines are typically used to get hold of the unpaid search results against any given keyword by the user, which is also referred to as organic or earned result. Though search engines nowadays are also being used for paid advertisements in it. The search engine has provided a potential platform for the new age marketing of products and services. The most common and general use of digital marketing strategies are executed via the internet, and for that purpose the search engine provided results, and the search engine itself is serving as an essential and useful factor.
The search engine optimization process is nothing but managing or rather to say affecting the online visibility of a given website in the search results list of any search engine and keywords. The fundamental understanding of this process is the number of times a site appears in the search results the number of visitors it is likely to have, a portion of which it can have as its potential customer. The search engine optimization process works to make the maximum possible organizational benefit as well as taking care of the customers wants and needs into consideration as well.
By the use of Segmentation, Influencer Marketing, Online Behavioural Advertising, Collaborative Environment, remarketing and other forms which are possible it is continuing its journey of encompassing a better and modern marketing experience.