These are tumultuous times, and for those people who are trying to spread the word about their world-changing ideas and philosophies, the problem remains the same as it always has been: getting your message out there. Whether you’re a preacher advocating the use of mind-altering substances for holistic purposes, or a back-to-basics environmentalist building their own hut in the wilderness, for those people who want to share their worldviews with the planet, the key is simply making sure that your vision reaches as many people as possible. Luckily, the internet has connected us all in unimaginable ways, so getting your voice out there is easier than ever. Now it’s simply a matter of making yourself noticed in the crowds.
You might think that branding yourself is either something involving hot metal and exposed flesh, or simply something that corporations have to do to make the most money. However, branding yourself is more than that. By branding yourself and your message, you cement yourself as someone who knows what they’re talking about and a strong personal brand not only makes it more likely that people will remember you and your philosophies, but that they will be able to seek you out in the future with more ease. In order to brand yourself, you need to identify your goals and aspirations, conduct market research to find the best ways to target those most likely to be interested in what you’re saying, and finally, create a strong game plan in order to maximize your reach.
They may occasionally seem like the very worst form of communication since the pigeon, but using social media to spread your message is a method that will mean you will be seen by the maximum number of people. Unhindered by geography, the internet (and social media) offers a never-ending stream of opinion and argument, which is why it’s so important to manage your branded message. From your Facebook page to your tweets, from your Reddit account to your Youtube channel, make sure that you keep that consistency. Use a free YouTube banner maker to create an image or slogan that will stick in the mind, and most importantly, remain consistent across all of the formats that you utilize.
If your content requires some time to create, you still need to maintain a presence on your various profiles. Obviously, you’re going to be engaging in conversation with those that interact with you online, but if you fail to provide relevant content on a regular basis, then you are likely going to see your audience shrivel and ultimately disappear. Whether it’s sharing news stories that relate to your brand or message or even just sharing a meme that reflects your politics, never underestimate your audiences’ need to interact with you.
Keep your Goals in Mind:
It doesn’t matter if you’re planning to hand-build an environmentally-friendly village or simply trying to clean up the litter in your hometown, it’s all too easy to get bogged down in the day-to-day planning. The key is to ensure that you always have your end goal in mind, and that every action you take is bringing you closer to that goal. It’s all too easy to get distracted in the age of information, but all it requires is the reminder that your goal is something that you believe in, and that you feel the benefits outweigh the negatives.
Building an audience can be a challenge, but these tips will help get you off the ground and closer to achieving those all-important dreams of the future.