Link building is still one of the most significant aspects of search engine optimization that you need to include in your business’s content marketing strategy. In fact, in a recent survey conducted by Google Search Quality Strategies, the two most important signals that for ranking websites during searches are link building and quality content. So, what makes link building so important? Here are four reasons why you should include link building in your marketing strategy.
Helps Build Your Brand:
Link building has been proven to help you establish yourself as an authority in your industry. Finding high-authority sites to link your site too has been shown to be extremely beneficial in building your brand. Creating high-quality content and linking it to high authority sites in your industry, can not only help you market your business but can assist you in building your brand. Part of this is due to link building being the best way to improve your visibility, according to a survey conducted by Moz. With higher visibility you can establish yourself as an expert in your industry, gaining the trust of your customers.
Can Help Increase Referrals:
One of the best reasons to create a link building campaign is so you can increase the traffic to your site. Using high-quality leads from top domain authority websites can help you find referrals and attract new customers. With the help of a quality link building service, you can consistently offer high-quality content and link it to other reputable websites in your industry. This can help increase your ranking on Google and other search engines.
Build Important Connections:
Link building plays a vital role in establishing business connections with other businesses in your niche and industry. By linking your content to other sites that offer the same or related products or services not only do you build relationships with the businesses, but you reach a broader audience. Their customers will connect your products and services with other great products and services that are offered in your niche market. This will allow you to grow your business and gain more exposure to a broader target audience. As you build relationships with similar companies, you can start to share ideas on how to provide your clients with quality service.
Quicker Site Indexing:
Site indexing means the process the Google bots undergo to gather information from websites so that it can add it to its list of indexes. The information that is gathered helps Google rank each site on its pages. When the information that is collected by the bots is high-quality and linked to a reputable site, it lists the website higher on its search engine. For people to find your site, it is essential that Google indexes it on its pages.
Growing your business online is essential, and link building can help. When you have more links pointing back to your site from other high authority sites in your industry, more customers can find you. Link building is one of the best ways to increase your visibility and drive more traffic to your site.