Did you know that in the coming years, the user experience will matter more than product and pricing? The UI/UX of your website play a massive role in determining the growth of your business. And, will continue to do so in the coming years too!
But, simply working on your UI/UX without evaluating it, will not yield the best results for your business. Only when you evaluate the UI and UX of your site, you’ll get to know what things to do more of, what things to add, and what things you should cut down on.
In this article, you’ll learn 5 easy steps to evaluate your site’s UI/UX, so that you can start with it right away.
How to Evaluate Your Website’s UI/UX?
1. Gather Feedback from Customer Service:
Feedback received from customer service and support may give you some eye-opening insights about how your UI and UX are performing.
For example, if some new feature doesn’t seem to be user friendly, then you are bound to receive tons of customer service complaints about it. So, by gathering feedback collected using chatbots, live chat sessions, or any other means, you can identify common complaints received for UI/UX. Based on this you can start working on improvements.
2. Use Heatmaps:
Heatmaps, when installed on your website, will visually indicate which parts of your website get the most clicks and which ones don’t get any clicks. This can be super helpful to visually analyze and evaluate your UI and UX.
For instance, using a heatmap tool, if you notice that one of the call to action buttons on your website is not receiving as many clicks as expected. Then, you can either move the CTA above the fold, change its text or color, or completely remove that button.
3. Use A/B Testing:
A/B testing, also known as split testing, is one of the easiest ways to test your website’s UI and UX. It involves the process of comparing 2 different versions of any web page, form, or any UI/UI element on your site.
If you are not sure about a new feature that you are introducing, then all your need to do is come up with 2 versions of it, just by varying one aspect in each. Using A/B testing tools, you can run the 2 versions of the feature and see which performs better and gets more traction.
4. Conduct Polls and Surveys:
Studies show that only 1 in 26 customers actually complains if they have a bad experience with your site. The rest will not bother telling you about it and simply churn. Leaving it at this will lead to increased churn rates for your business.
So, how do you tackle this? By conducting surveys and polls. By having a proactive approach towards customer service, you’ll be able to gain insights about how your users are feeling about your UI/UX.
You can send out brief surveys or conduct polls at each customer touchpoint or when you launch a new feature. Gathering feedback this way and working on improvements will bring about a drastic change in customer satisfaction levels.
5. Do Usability Testing:
Lastly, nothing can beat the evaluation process than getting your feedback directly from the horse’s mouth. You can recruit employees, friends, family, or any other people who match your target audience and ask them to use or test your website.
Collect their feedback using forms or polls. This can be a brilliant way to stop the guesswork and get to know actually how the users feel about your website’s UI and UX.
Quick Tips for Improving your Website’s UX and UI:
Here are some quick actionable tips to improve your website’s UI and UX.
- Ensure that your website’s design is simplistic and aesthetically pleasing. Avoid the use of too many distracting ads and pop-ups.
- Add easy navigation links so that the user easily finds any pages that they are searching for. Also, add a search bar to your website for easier searchability.
- Add more visual elements to your website such as illustrations and infographics. You can use an easy infographics maker tool for this.
- Integrate AI chatbots with your site so that users easily find answers to their queries.
- Ensure that your branding is consistent throughout the website. Use the same color palette and the same fonts so that users associate and connect with your brand better.
- Implement website accessibility so that even users with disabilities can access all the elements of your website with ease.
- Avoid beating around the bush. Just like graphical abstracts in journals can help us understand the main information about the article in a single glance, you must also work towards providing information to the website visitor at a single glance. The user should instantly understand what you are talking about and how you can help them out.
- Make sure that your contact information is easily available on your website in the footer links and also from a separate “Contact Us” webpage.
Wrapping it Up:
Working on your website’s UI and UX is important, but evaluating them is even more important. Most of your users wouldn’t complain about their bad experiences. So, it is essential to implement steps to evaluate your website.
So, start evaluating your UI/UX with the effective strategies in this article, and you’ll definitely notice positive results soon.