So, you’ve created a website, designed it beautifully, and now trying to rank it in SERPs; but, do you know what all is needed to rank a website in search results? You sure have an idea about keywords and content optimization. Probably, you also know what technical aspects of your website you need to improve to help it rank better. However, there’s one thing that many bloggers miss out on, be it knowingly or unknowingly- Off-Page SEO.
Experts at Outreach Monks explain that, while on-page optimization is the first thing to do, off-page optimization needs to be continued as long as you operate your website.
Confused? Don’t worry we got your back.
What is Off-Page SEO?
Precisely, off-page SEO practices concern reputation management and back-links building. If you’re not familiar with these terms, consider them as marketing tactics that do not concern your in-house team.
Reputation management concerns contextual branding on third-party websites. For example, making announcements, creating a press release, and so on.
Whereas, back-links building concern in-bound external links from third-party domains. For example, guest posting and article submissions.
Notably, off-page SEO also concerns a myriad of other practices including blog citations, local SEO and so on. But, the most popular and effective ones are still the reputation management and link building practices.
How can you Practice Off-Page SEO?
A rather conclusive way to practice off-page SEO is to promote your blog on other websites. But, before you begin, it is important that you understand the value of niche relevancy.
What is Niche and how to Optimize it?
Niche is simply the area or the industry that your blog concerns. To put it into perspective, if you have a blog for skin care and hair growth, then your niche would be health and wellness. Similarly, if your blog is all about traveling, then travel is your niche.
As far as optimizing your niche for off-page SEO is concerned, you need your blog to be promoted on blogs that relate to your niche, only. According to Google’s Webmasters’ Guidelines, back-links from non-relevant blogs can drag your blog down in SERP rankings.
So, how do you do it then?
Well, keep reading to learn more.
Identify other Blogs in your Niche:
Your first step should be finding other bloggers who operate within your niche. As already mentioned, you need to maintain the niche relevancy for your off-page SEO to be fruitful.
Reach out to the Webmaster:
Once you’ve identified the blogs, you need to contact the admin or the webmaster of the blog. Inquire if they’d be interested in collaborating with you. You can also learn more about blogger outreach service for a better understanding. Prefer only the ones that have substantial traffic and good authority online.
Create your Content:
The next thing that you need to be doing is creating content. Not just any random topic, but something that could relate to your blog as well as the publishing blog. An important point to keep in mind is you need to anchor a link into your content, naturally. These links would act as back-links for your website.
Share it for Publishing:
Now, finally, you can share your content with the blogger you’ve outreached and ask for the link. And it’s done!
The aforementioned process is similar for all the off-page SEO practices, concerning the context of this article. So, now you know what you need to do.