You are all set. You have the idea, vision, and brand name ready!! All you need is an application to keep your idea rolling. You might think, “Ahh!! A few more days and things will get going!” Isn’t it? Well, contrary to what you believe, Mobile App Designing is far more challenging than perceived. It’s not about fit in the content in a minimalist design anymore. Of course, it must be appealing and pleasing to the eye. But that’s not all.
With more than 2 million available on Google Play Store and Apple App Store, making an app that stands out from the rest is not a single day job. In fact, according to the experts, the rule to designing a mobile app that creates a “wow” factor resides in the fact, “How beautifully you can manage space without losing the essence of your idea.”
To help you understand the nuts and bolts of the production, here are the things that you must keep in mind while designing the mobile app for your business.
Never Skip The Research Part:
Research. Research. And more research. That’s the first and most crucial step when creating an app. What’s the point of designing an app when you don’t know what’s happening around. Imagine the scenario where you design an exact thing that’s already in the market. Won’t that be a wrong impression?
So, start your project with these questions,
- Why should I proceed with my idea?
- Will my app make any impact on the lives of my target audience?
- Is my app any different from what’s already available?
Once you answer all these questions, you will get the first pointers to decide the action course. Surprisingly, some businesses have done it well by this alone. Further, to know more about the purpose, direction, and goal of your mobile app, you can use the following strategies:
- Keyword research depending on the type of your project
- A detailed description of your competitor brands
Insights About Your Target Audience:
After you do thorough research to understand your product’s market dynamics, the next step is to understand your target audience’s needs and wants. Wait!! But do you know about your target audience? If not, you will have to take some time to understand the customer trends that might be interested in your product.
For instance, you can’t market your product to a broad audience that’s meant for millennial. It would be a total failure. So, make sure you know who your target audience is? After that, do a detailed analysis of pricing plans, initial download charges, or monthly fee subscriptions. But that’s the money part.
Other than that, you must understand features that will drive your users, in-app service offerings. All these insights will help you create a mobile app that will attract and engage your users.
Choose The Platform That Serves Your Purpose:
While there may be like zillion platforms already in the market, you must choose the platform to elevate your vision and purpose in the best way possible. For instance, you might be familiar with Angular JS. But your application can create magic with Meteor or React. Other than that, experts advise not to launch apps on both Android and iOS at the same time.
Why is that?
If you do that, you will extend the development time and costs. Furthermore, you will postpone your entry to the App Store. Think about your time and other priorities before deciding on the platform. Additionally, experts advise you to choose Open Source that is “sponsored” by large companies. For instance, you can select Bootstrap or Go.
Never Leave Branding Out:
Your app should give users a feel like “Oh!! I know this brand.” A completely new brand designing just for your application would not deliver your company the recognition you initially wanted. You can find all the relevant details about colors, icons, space, and UX around mobile app designing here, https://setapp.com/how-to/app-design-guide, to stay updated about creating a customer-centric mobile app. Remember, consistency across all platforms is what will keep your users motivated.
For instance, you can use the following options to keep up with your branding.
- Ensure the first screen that a user sees should be your brand’s name or tagline to give them a sense of familiarity.
- Use a minimalist design approach. Anything that gives a feeling of clutter would never be liked.
- Your app should project your brand values and mission statements.
These pointers will help your app to be in line with your ideology. For example, if you are an eCommerce website that deals in clothes, using a design template that gives the look of material would feel refreshing.
Rule Out Any Glitches With A/B Testing:
To confirm if something is working for you, all you need is a design, and A/B tested app. This is the post-production part where the company tests the application on real devices to find your product’s quality. You don’t need to find any test users too. You can ask your team to interact with your app for around 5-7 days. Observe what’s working and what seems redundant. You can analyze your results and find every minute detail about your mobile app’s usability and accessibility.
This is the best way to ensure that there are no glitches that might hinder your app’s sales. After all, if you can’t monetize your app, what’s the point of creating in the first place.
To Sum it Up:
Creating a successful app like Candy Crush, Instagram, and Google maps is not an easy task. It requires a perfect amalgamation of a great idea and a great design to gain momentum.
So, while keeping a tab on successful apps, make sure you have the names of unsuccessful apps too. That way, you can easily monitor the progress of your mobile app designing. Pay special attention to every key detail, and you will leave your users with an enjoyable experience.
The success of your app lies in the fact whether it provides better user experiences or not. So, keep on working to create a customer-friendly app if you want to rule the market.
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