Since the SEO world is competitive, best practices change with time to ensure website and e-commerce owners can meet customer needs. Keeping up with the ever-changing SEO tricks ensures that you don’t apply strategies that no longer work on Google.
If you are new to SEO, you can get confused about which techniques are best for your business because some SEO gurus still recommend old search engine optimization tricks. However, doing your research with reputable resource websites ensures you get the right information. Resource websites also come in handy when you are looking for an ib extended essay writing service you can trust.
Look for up-to-date strategies that can help you target current customers. Since each year comes with new SEO strategies, updating your marketing strategies allows you to stay ahead of your competition.
Here are SEO tricks to avoid as they no longer work in Google:
Keywords in Meta Tags:
Since Google’s Panda update, adding keywords to meta tags became an invalid SEO trick. Part of the reason why Google phased out keywords in meta tags is because people had gotten used to keyword stuffing. Now, overusing keywords in an attempt to rank higher on search engine result pages no longer works.
Instead of adding keywords to your meta tags, you can use description tags to highlight the main keywords you want to rank for. Vary your meta description across pages within your website and limit them to 160 characters.
Purchasing links from link farms no longer works to improve your website performance because Google can differentiate a genuine link from a purchased one. Ignore all advertisements of SERP packages that promise to improve your SEO at a cost.
Even though paid links have been around for a while, the updates on Google have made it smart enough to detected fake links. Google can penalize your website for using paid links, and this is bad for your business.
An alternative approach is focusing on improving your content for your target audience’s consumption. Creating rich content eliminates the need for paid links to increase your ranking on search engine result pages.
Your customers will be inclined to comment on and share your content when you’re always publishing informative and entertaining articles. You can also explore genuine guest blogging to expand your reach to other market segments.
Look for suitable sites in your niche that will let you write for them. Creating content that links back to your site helps you boost your brand’s authenticity.
Content spinning is another SEO trick that no longer works. Google phased it out because it’s not ethical and does not offer your target audience unique content. Marketers would use pieces of software that allowed them to rewrite existing articles to meet their content needs.
Spinning content might have been a quick way to create web content, but users could tell when an article is not original. You can no longer increase traffic to your website by using other people’s content.
Google is now very clear about content quality because it wants only the best for its users. If you spin content, Google will penalize you for posting poor content.
While many people still insist on spinning content with the hope of staying undetected by Google, they lose in other ways. When you post content that’s already on other websites, your visitors will look for original content elsewhere.
Even if you want to meet your content targets, resist the temptation to use other people’s content to benefit your own. Consider hiring proficient content writers to help you generate unique and interesting articles for your blog. The freelance writing industry is booming, so you can always find a writer suitable for your brand.
Using the Competition Level Specified in Adwords:
Most marketers subconsciously think about the competition level specified in AdWords. This is what happens when you use the same SEO tricks for years without considering other alternatives.
Today, it’s impossible to know how difficult it is to rank for an organic search term simply by checking the competition level specified in the Adwords section. When you’re using a keyword planner to scout for information, the section only shows the level of difficulty for paid search and nor organic search. And even if a search term’s difficulty level is stated as low, it’s challenging to actively target that keyword.
An alternative that could help you up your keyword targeting game is to use SEO tools to monitor your competition’s progress. This way, you can see for yourself how difficult s given niche is. Monitoring rival businesses ensure you know what you’re up against. Don’t forget to analyze the domain authority of their pages and to look into their backlinks.
Long-Form Content Guarantees:
There used to be a rule of thumb that all blog articles need to be at least 500 words. SEO gurus recommended this for all content creators as they believed that long content guaranteed better SEO results.
Today, the size of content contributes very little to SEO performance. Google is more focused on quality because that is what users want. You need to consider your competition and your industry when creating content so as to meet your readers’ information needs.
This is not to say that long-form content no longer delivers. While a long article doesn’t guarantee you a spot on the first page of Google’s result pages, it can earn you one if you write it well. Your niche will determine if concentrating on long-form articles is a good idea or a waste of time.
Websites today rank high because they publish high-value content regardless of their size. So rather than judging your content based on length, focus on writing articles that add value.
Hire professional content writers who understand what you’re trying to achieve with your content marketing strategies. This way, you can keep updating your blog section with articles your audience enjoys reading.
Experienced content writers know that they don’t have to aim for specific word counts to make their articles relevant. Making specific word counts the target for your articles only results in blog posts that use many words to point out a simple fact.
Staying up to date on the latest SEO tricks helps you boost your website’s performance. Avoid all outdated tricks because they will only cause your website harm. Remember to work with experienced marketers who know the best SEO strategies to use based on your brand’s needs.